DMA
Ranked #1 International Training Institute 4.9 Google Rating Learn Digital Marketing, Strategy and Web Analytics

Digital Marketing and Analytics

Embrace the future of Digital Marketing and Data Analytics with this comprehensive digital marketing course program, combining the best of both worlds: essential Digital Marketing and in-demand Data Analytics and AI Marketing tools & skills. This Digital Marketing Course features special Google, Meta live campaign projects, guest sessions from industry experts, masterclasses, and live BIA® DoubtBuster sessions.

Get hands-on experience with Google Ads, Google Analytics, Meta Business Suite, SEMrush, Hootsuite, Buffer, MailChimp, Moz & Native Ads networks, Affiliate marketing networks & other cutting-edge tools in Data Analytics in our comprehensive digital marketing training course.
BIA® is highly rated at 4.9-star and is ranked #1 International Digital Marketing Course Training Institute by British Columbia Times, Business World, Avalon Global and several recognized forums, making it a one-stop shop for mastering most sought-after skills and the latest Digital Marketing and Data Analytics skills technologies.

ENQUIRE NOW DOWNLOAD BROCHURE

    Talk to Our Expert

    Please share your details and we will reach out to you soon..

    Dual Certification: Digital Marketing and Digital Analytics

    The Two Most In-Demand and Highly Paid Skills.

    Ranked #1 International Digital Marketing Training Institute

    In 2023, by British Columbia Times, Business World & Others.

    3 Learning Paths

    Digital Marketing Certification (4 Months) | Digital Marketing Diploma (6 Months) | Digital Marketing Master Diploma (10 Months).

    12000+ Learners

    Digital Marketing Course and Data Analytics Trained Students Across 105+ Campus in 7+ Countries.

    360° Career Support

    Resume Building, Interview Prep, and Access to Partner Companies.

    Digital Marketing Course & Digital Analytics Overview

    Key Highlights

    Immersive Classroom Digital Marketing Course Experience

    Hands-on Training By Industry Experts

    50+ Case Studies and Assignments

    In-person Job Interview Prep (1:1)

    Exclusive Digital Marketing Job Opportunities Portal

    Practical Hands-on Live Google Ads & Meta Ad Campaigns

    Globally Recognized Dual Certification (Digital Marketing & Digital Analytics)

    Real World Projects and Case Studies

    15+ Modules of Digital Marketing

    200+ Hrs of Learning & Practicals

    360 Degree Digital Marketing Career Support

    Live BIA® DoubtBuster Sessions

    Immersive Plus Online Blended Learning

    In-person Career Mentorship (1:1)

    Digital Marketing Course Modules Integrated with Latest AI Tools

    Access to Top MNC Companies

    No Cost EMI Options Available

    BIA® Alumni Status

    Syllabus for Digital Marketing Course at BIA

    Delve into 200+ hours of learning and hands-on exercises with our expertly crafted content. Our digital marketing course modules are always up-to-date and seamlessly integrated with Data Analytics & AI Marketing Tools. Developed by top industry experts, this digital marketing course ensures a cutting-edge learning experience.

    DOWNLOAD BROCHURE

    Topics That Will Keep You Engaged and Curious

    Digital Strategy and Planning, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, PPC Advertising, Analytics and Insights, Mobile Marketing, Influencer Marketing, Emerging Trends like AI integration, voice search, and augmented reality impacting the industry.

    Your Roadmap to Learning

    Begin with the basics and progress to advanced topics step by step. This prevents feeling overwhelmed, aids in better retention, and facilitates a deeper understanding of new concepts. Each topic builds on what you’ve learned, forming a solid foundation for continued learning.

    Ideal Candidates for Digital Marketing Course

    In the era of digital media & social media, this digital marketing course is open to everyone. Whether you’re a student pursuing Management, Commerce, Arts, Banking, Engineering, or Science, you can dive into the world of digital marketing. For professionals eyeing a shift into this field, this course is a great stepping stone. Business and management professionals eager to boost their digital marketing skills will find valuable insights on this digital marketing course.

    Minimum Eligibility for Digital Marketing Course

    In today’s skill-based job market, degrees matter less than a passion for learning. Even a 12th class pass student or high school diploma is enough to kickstart this journey. Your love for digital media and enthusiasm for leveraging new-age digital media technology will propel your career forward. Gain skills that not only open doors but also create new professional horizons in our digital marketing training course.

    Job Opportunities After Digital Marketing Course

    Digital Marketing Manager, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Email Marketing Specialist, Digital Analytics Manager, Inbound Marketing Manager, E-commerce Marketing Specialist, Brand Manager, Online Reputation Manager, Web Analyst, Conversion Rate Optimizer, Digital Marketing Strategist, Influencer Marketer, Mobile Marketing Specialist, Affiliate Marketing Manager, Video Marketing Specialist, Growth Hacker

    Industries That Are Hiring Digital Marketing and Data Analytics Specialists

    The demand for Digital Marketing and Data Analytics specialists spans across diverse sectors, including Branding, Marketing, Technology, Finance, Banking, Healthcare, E-commerce, Retail, Telecom, Entertainment, Sports and more, reflecting the broad applicability and impact of these digital media domain.

    Digital Marketing Course in India

    Enter the dynamic realm of Digital Marketing with Boston Institute of Analytics’ premier Digital Marketing course in India. Renowned as the leading digital marketing training institute, we offer a comprehensive digital marketing course curriculum designed to equip you with the skills and knowledge needed to excel in the digital landscape. Delve into the intricacies of Digital Marketing as you explore topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, Email Marketing, Content Marketing, and more. Our expert instructors, each possessing extensive industry experience, will guide you through hands-on projects and real-world case studies to ensure a thorough understanding of digital marketing concepts and strategies. Join our Digital Marketing Course in India and immerse yourself in a dynamic learning environment tailored to your digital marketing career success. Discover why Boston Institute of Analytics is recognized as the best Digital Marketing training institute in India and beyond.

    Why Choose Boston Institute of Analytics for Digital Marketing Course in India

    Embark on a transformative journey towards a rewarding career in Digital Marketing with Boston Institute of Analytics. With a track record of empowering countless professionals in the digital marketing field, both locally and globally, we stand as a beacon of excellence in the industry. Benefit from our digital marketing expert trainers, each boasting over 15 years of hands-on experience in the digital marketing domain. Our dual certification in Digital Marketing and Analytics, widely acclaimed as the gold standard in the industry, ensures that you acquire the necessary skills and expertise to thrive in the competitive world of digital marketing.

    At Boston Institute of Analytics, we offer a blended learning approach that combines classroom sessions, interactive online modules, and practical assignments to provide a holistic learning experience. Our dedicated placement cell and extensive network of corporate partners guarantee access to lucrative job opportunities and placement assistance. Whether you’re a seasoned professional seeking to enhance your digital marketing skills or a fresh graduate eager to kickstart your digital marketing career, our comprehensive Digital Marketing course in India is designed to meet your needs and surpass your expectations. Join us today and embark on a journey towards unparalleled success in the dynamic field of Digital Marketing.

    20+ Tools & Technologies Covered

    5+ Generative AI Tools & Technologies Covered

    BIA® Dual Certification In Two Most In-Demand And Highly Paid Skills

    Digital Marketing

    Digital Marketing Certification Course - BIA
    Digital Marketing Certification Course – BIA

    +

    Digital Analytics

    Explore our AI Powered Centralized Learning Hub

    Our AI powered Learning Management System (LMS) is a centralized hub designed to enhance your learning experience. It provides seamless access to study materials, lecture recordings, personalized progress tracking, assignment submission, and automated grading. Additionally, it offers access to BIA® DoubtBuster to help clear any doubts you may have.

    ENQUIRE NOW
    Digital Marketing Training LMS

      Talk to Our Expert

      Please share your details and we will reach out to you soon..

      By submitting the form, you agree to our Terms and Conditions and our Privacy Policy.

      Comprehensive Curriculum

      Our digital marketing course curriculum, meticulously crafted and delivered by Industry-Expert Trainers, offers a dynamic fusion of academic depth and real-world know-how.

      Know Your Trainer

      A seasoned pro in the very field you’re passionate about. Beyond learning, this is your golden ticket to tap into their years of hands-on expertise. See your trainers as more than a guide; envision them as a gateway to the industry you’re eager to join.

      200+ Hours

      Learning & Practicals

      50+

      Case Studies & Assignments

      25+

      Tools & Technologies

      DOWNLOAD BROCHURE

      Digital Marketing and Data Analytics: Orientation

      • Overview of the Course Modules 
      • Brief on Assignments and Assessments
      • Digital Platforms and Resources
      • Communication Channels
      • Overview of Digital Marketing
      • Importance and Benefits of Digital Marketing
      • Key Concepts and Terminologies in Digital Marketing
      • Career Opportunities in Digital Marketing
      • Website Optimization
      • Search Engine Optimization (SEO)
      • Search Engine Marketing (SEM)
      • Social Media Marketing
      • Content Creation and Marketing
      • Practical: Creating a Digital Marketing Plan

      Search Engine Optimization (SEO)

      • Keyword Research,
      • Meta Tags and Descriptions
      • Content Optimization
      • Internal Linking
      • Backlink Building Strategies
      • Social Bookmarking
      • Directory Submission
      • Importance,
      • Strategies
      • Tools
      • Understanding
      • Importance
      • Optimization Techniques
      • Website Speed,
      • Mobile Optimization
      • XML Sitemaps
      • Canonical Tags
      • Importance
      • Image Optimization Techniques
      • Importance
      • Video Optimization Technique
      • Tools
      • Metrics
      • Reporting

      Search Engine Marketing

      • Understanding PPC
      • Importance
      • Benefits
      • Keyword Research
      • Ad Creation
      • Landing Page Optimization
      • Account Structure
      • Bidding Strategies
      • Budget Management
      • Ad Groups
      • Ads
      • Keywords
      • Keyword Types
      • Keyword Tools
      • Match Types
      • Ad Creation
      • Ad Extensions
      • Quality Score
      • Ad Formats
      • Targeting Options
      • Remarketing
      • Ad Formats, Targeting Options
      • YouTube Advertising
      • Understanding Gmail Ads
      • Creating Gmail Ads
      • Setting up Merchant Centre
      • Creating Shopping Ads
      • Understanding
      • Creating and Optimizing App Campaigns
      • Understanding
      • Creating and Optimizing Performance Max Campaigns
      • Understanding
      • Strategies
      • Best Practices
      • Setting up Conversion Tracking
      • Importing Goals
      • Attribution Models
      • Understanding Remarketing
      • Setting up Remarketing Lists
      • Creating Remarketing Campaigns
      • Understanding
      • Implementing
      • Analyzing AB Tests
      • Optimization Techniques
      • Performance Analysis
      • Bid Adjustments
      • Understanding
      • Setting up and Analyzing Ad Tracking

      Social Media Marketing

      • Planning
      • Implementation
      • Management
      • Creating and Optimizing Business Pages
      • Advertising on Facebook
      • Creating and Optimizing Business Profiles
      • Instagram Advertising
      • Understanding X Platform
      • Creating and Optimizing Profiles
      • Advertising on X
      • Channel Creation
      • Video Optimization
      • Creating and Optimizing Company Pages
      • LinkedIn Advertising
      • Creating Boards
      • Pinning Strategy
      • Pinterest Advertising
      • Setting up Profiles
      • Strategy for Answering Questions
      • Quora Advertising
      • Best Practices
      • Techniques
      • Tools
      • Tools
      • Metrics
      • Reporting
      • Tools
      • Techniques
      • Reporting

      Email Marketing

      • Understanding, Planning
      • Implementing Email Campaigns
      • Best Practices
      • Subject Lines
      • Email Bod
      • CTA
      • Understanding
      • Tools
      • Best Practices
      • Understanding
      • Setting up Drip Campaigns
      • Email Personalization
      • Metrics
      • Reporting
      • Analysis

      Content Marketing and Blogging

      • Understanding
      • Developing
      • Implementing Content Strategies
      • Content Types
      • Content Creation
      • Content Distribution Channels
      • Tools for Content Creation
      • Distribution
      • Analysis
      • Metrics
      • Reporting
      • Analysis
      • Developing a Content Marketing Plan
      • Implementing
      • Measuring Success
      • Understanding
      • Developing
      • Implementing Blogging Strategies
      • Understanding
      • Implementing
      • Benefits

      ORM (Online Reputation Management)

      • Definition and importance of ORM in digital marketing.
      • Impact of ORM on businesses
      • Tools and platforms
      • Setting up Google Alerts and other systems.
      • Social media monitoring techniques.
      • Strategies for responding to positive and negative reviews.
      • Dealing with trolls and negative comments
      • Optimizing social media profiles.
      • Content creation strategies
      • Crisis management plan.
      • Handling negative PR
      • Managing reputation during crises.

      Generative AI in Digital Marketing

      • Understanding
      • Importance
      • Applications
      • Understanding
      • Techniques
      • Best Practices
      • Understanding
      • Implementing
      • Tools
      • Video
      • Image
      • Text
      • Articles
      • Understanding
      • Implementing
      • Benefits
      • Understanding
      • Implementing
      • Tool
      • Understanding
      • Implementing
      • Tools

      Funnel Marketing and Growth Hacking

      • Stages
      • Strategies
      • Tools
      • Techniques
      • Best Practices
      • Tools
      • Techniques
      • Best Practices
      • Tools
      • Understanding
      • Implementing
      • Analyzing A/B Tests
      • Understanding
      • Strategies
      • Tools

      Marketing Automation

      • Importance
      • Benefits
      • Applications
      • Overview,
      • Comparison
      • Selection
      • Planning
      • Implementing
      • Analyzing Automated Campaigns

      Marketing Analytics

      • Understanding
      • Importance
      • Applications
      • Techniques
      • Tools
      • Best Practices
      • Overview,
      • Comparison
      • Selection
      • Setting up GA
      • Understanding Reports
      • Advanced Features
      • Techniques
      • Best Practices
      • Tools

      Affiliate Marketing

      • Understanding
      • Importance
      • Benefits
      • Overview
      • Comparison
      • Selection
      • Techniques
      • Best Practices
      • Tools

      Metaverse in Marketing

      • Understanding
      • Importance
      • Applications
      • Overview
      • Strategies
      • Tools
      • Planning
      • Implementing
      • Analyzing Campaigns

      Capstone Project

      • 1 Project
      • Project and Dataset Assignment by Capstone Mentor
      • Orientation Session by Capstone Mentor – Project Expectations
      • Mentorship Session by Capstone Mentor – Doubt Resolutions
      • Project Presentation

      Career Enhancement

      • Presentation Skills
      • Email Etiquettes
      • LinkedIn Profile Building
      • Personality Development and Grooming
      •  1 Mock Interview
      • Interview Do’s and Don’ts
      • Mock Interviews
      • HR and Technical Interview Prep
      • One-on-One Feedback

      Learn Through Assignments in Digital Marketing and Digital Analytics

      Highlighting a selection of real-world digital marketing assignments and case studies supported by leading companies across industries

      Coca-Cola’s Brand Engagement

      Social Media Strategies and Market Insights for Successful Brand Engagement

      Starbucks’ Website SEO Strategy

      Starbucks’ Website Optimization and Online Visibility for Growth for Traffic and Page Ranking

      Nike’s Brand Influencer Marketing

      Marketing Impact using Expansive Reach and Effective Engagement Techniques

      HubSpot’s B2B Lead Generation

      Content Strategies to Fuel Business Expansion via lead generation

      Amazon’s PPC Campaign Triumph

      Insights into Effective Advertising Campaigns and ROI using Amazon’s PPC

      Red Bull’s YouTube Viral Brilliance

      Engaging Content Creation, Viral Success using YouTube strategies

      Amul’s Content Marketing Prowess

      Leveraging Creativity for Timeless Brand Storytelling and organic brand building

      Tata Motors’ Digital Brand Evolution

      Strategies for Online Growth and Market Penetration using Digital Media Channels

      Flipkart’s SEO Website Triumph

      E-commerce Strategy to Secure Market Superiority and Expansion using SEO strategy

      The BIA® Advantage

      Digital Marketing Classroom Training

      Blended Learning Opportunities

      • BIA®’s blended learning experience enables students to choose between lively digital marketing course IN-CLASSROOM sessions or seamlessly attend the same session ONLINE.
      • Our In-Classroom digital marketing course sessions are Live Streamed, allowing students to join in ONLINE mode with real-time options to interact with the trainer and fellow classmates.

      Flipped Classroom Learning

      • Our flipped digital marketing course classroom learning model empowers students to review instructional materials online before class, fostering active discussions, problem-solving, and hands-on activities during face-to-face sessions.

      Asynchronous Learning Modules

      • Elevate in-person learning with our asynchronous modules, featuring quizzes, assignments, lecture recordings, and extra resources. This allows students to revise learning materials at their own pace and according to their preferences.
      Hands-on Digital Marketing Training

      Industry Experience

      • Faculty members with significant industry experience bring practical insights and real-world knowledge into the classroom, enhancing the relevance of the digital marketing course curriculum

      Accessible and Approachable

      • Faculty members are accessible to students, encouraging open communication and providing guidance on academic and professional matters

      Mentorship Initiatives

      • Faculty members mentor students, offering valuable career advice and helping them navigate their educational journey

      Networking Opportunities

      • Creating platforms for students to connect with industry professionals and peers for networking and collaboration
      Digital Marketing Professionals

      Hands-On Projects

      • Incorporate hands on digital marketing practical projects and assignments to provide students with real-world application of theoretical concepts

      Skill-Centric Learning

      • Design courses to focus on developing specific digital marketing skills in demand within the industry, ensuring students are job-ready

      Industry-Relevant Workshops

      • Organize workshops, seminars, and guest lectures by digital marketing professionals to expose students to current industry trends and practices

      Internship Opportunities

      • Facilitate digital marketing internships and industry collaborations to give students direct exposure to the workplace and build practical skills.
      Live Digital Marketing Training

      Live BIA® DoubtBuster Sessions

      • Regular live sessions to address and clarify doubts in real-time

      Dedicated Student Support Team

      • A specialized team to assist students with both technical and non-technical queries

      Soft Skills Development

      • Offering workshops and exercises that focus on developing essential soft skills, including communication, teamwork, and critical thinking

      Progress Monitoring Tools

      • Utilize tools to monitor individual progress and provide targeted feedback for improvement
      Digital Marketing Internship

      Resume Writing & LinkedIn Profile Optimization

      • Guidance on creating effective resume and to optimizing LinkedIn profile to enhance professional visibility

      In-person Career Mentorship Sessions (1:1)

      • Tailored one-on-one sessions with a digital marketing career mentor for personalized guidance

      In-person Job Interview Prep (1:1)

      • Personalized coaching and mocks for job interviews to enhance individual readiness and confidence

      Exclusive Job Opportunities Portal

      • Access to a specialized portal featuring exclusive digital marketing job opportunities curated for students
      Digital Marketing Course

      Comfortable and Well-Equipped Spaces

      • Provide comfortable, well-equipped learning centers that enhance the overall atmosphere for students during their learning journey

      State-of-the-Art Facilities

      • Access to cutting-edge facilities equipped with the latest digital marketing tools & technology, creating an optimal learning environment

      Infusing Advanced Tech into Learning Practices

      • Integrating the latest technological tools and platforms into the learning process to stay ahead of industry trends

      Digital Learning Resources

      • Integrated digital platforms and resources to support student learning, including interactive modules and AI-powered Learning Hub

      Enrollment Process

      Step 1

      Application Submission

      Prospective students complete and submit an online application form for BIA’s digital marketing course, providing essential profile details.

      Step 2

      Application Review and Discovery Call

      After a thorough review of applications by the academics team, qualified candidates receive a call from our experienced counselor who guides them with the details of the digital marketing course and helps them choose the right learning path that best aligns with their career goals.

      Step 3

      Confirmation and Enrollment

      Successful candidates receive an offer of admission, and upon acceptance, proceed to complete the enrollment process. This includes submitting necessary documents, paying fees, and attending an orientation session to kickstart their educational journey in digital marketing.

      APPLY NOW

      Witness How Our Digital Marketing Course Transforms Careers

      Dive in and discover success stories that speak louder than words

      17,000+

      Career Transitions

      50,000+

      Alumni Network

      7,000+

      Industry Mentors and Advisors

      350+

      Corporate Partners

      Priyal Vyas

      1 year experience

      Lost in the digital maze? BIA’s digital marketing course was my map! Now I’m running my own e-commerce store, thanks to their practical skills!

      Atul Kumar

      2 years experience

      Social media used to scare me. Digital marketing course at BIA gave me the tools to rock it! My ads convert like magic, and my brand is flying!

      Vedant Patil

      2 years experience

      Numbers were my nightmare. BIA turned them into my weapon! I predict what customers want before they even know, thanks to their amazing digital marketing course.

      Harsh Pathak

      Fresher

      BIA didn’t just polish me, they reinvented me! Their AI-powered training made me a cutting-edge marketer, and my campaign results are proof!

      Dentsu Media

      HR Manager

      As an HR manager, I’ve witnessed the exceptional skills and expertise of BIA’s digital marketing course graduates. Their comprehensive training reflects in their strategic approach and adaptability in executing diverse marketing campaigns, making them valuable assets to our team.

      AJIO Media

      Head, Digital Media

      Having recruited digital marketing talents trained by BIA, I’m impressed by their proficiency. Their digital marketing course with analytical skills and creative strategies have significantly enhanced our operational efficiency, proving their prowess in the field.

      TataAIA Digital

      Brand Manager

      The digital marketing training course at BIA stood out for its practical approach. The graduates we hired have impressive knowledge in SEO, PPC, and content marketing, adding value to our team.

      Myntra Brand

      Head of Operations

      At BIA, we found candidates with exceptional expertise in social media, email marketing, and analytics. The training’s practical focus truly prepared them for real-world challenges.

      The Three Learning Paths

      Certification

      4 Months

      Diploma

      6 Months

      (Includes 2 Months Internship)
      Master Diploma/Post Graduate Master Diploma

      10 Months

      (6 Months On-Job Training)

      Refer A Friend and Unlock Rewards!

      Earn Cash Rewards or Vouchers for Every Successful Enrollment Through Your Referral.

      Your friend also receives an instant scholarship. Spread the word and reap the benefits of helping others embark on a rewarding educational journey!

      Start Referring

      Student Reviews

      10 February 2024
      Aditi Musunur
      Verified Student

      “BIA’s Digital Marketing course transformed my approach to online strategies. The industry-focused curriculum and hands-on projects provided invaluable insights, making me a proficient digital marketer ready for real-world challenges.”

      02 January 2024
      Hardeep Suksma
      Verified Student

      “Enrolling in BIA’s Digital Marketing course & Analytics program was a game-changer. The expert trainers and practical approach to analytics empowered me with the skills needed for effective digital campaigns. Highly recommend for aspiring marketers!”

      18 December 2023
      Naveen Tikaram
      Verified Student

      “BIA’s Digital Marketing course & Analytics program exceeded my expectations. The engaging modules and practical exercises equipped me with the latest trends and tools in the industry. Grateful for the support that paved the way for my successful marketing career.”

      16 November 2023
      Jayadev Mitali
      Verified Student