Perplexity’s Free AI Offer Left it with Millions More Users in India

Adoption of artificial intelligence in India has moved beyond experiments to practical application. The students, professionals, developers, marketers, researchers, entrepreneurs, and business team members are now employing AI-based solutions in order to find required information, analyze documents, create content, solve problems, and increase their productivity.

One of the examples illustrating this growth is Perplexity. The AI-enabled search and answer engine is expanding rapidly in India through its collaboration with Airtel. In July 2025, Airtel announced that all of its clients would be provided with the Perplexity Pro subscription valid for 12 months without any additional costs. At that time, Airtel stated that its client portfolio included approximately 360 million users utilizing mobile, Wi-Fi, and DTH services. The cost of annual Pro subscription was estimated at ₹17,000.

Later, the significance of India in the context of Perplexity growth became apparent. Reuters, citing Perplexity’s management in December 2025, noted that more than one-third of all users globally was from India, thus proving the potential power of free or subsidized access in accelerating adoption of AI solutions.

From the perspective of those who are interested in pursuing an AI-related career, the example under discussion demonstrates the growing value of knowledge about AI tools.

This is where a Best Artificial Intelligence Course can play a chief role. Instead of simply scholarship how to use individual AI applications, greenhorns can develop a broader considerate of artificial intelligence and how these technologies can be applied to real-world problems.

Why Did Perplexity’s Free AI Offer Create Such Strong Interest in India?

Accessibility was the biggest factor here.

A Best Artificial Intelligence Course has become more relevant in light of the fact that the Indian population finds it easy to get access to AI tools and try them out. One such case is the collaboration between Perplexity and Airtel, wherein the latter provided selected customers a complimentary subscription to Perplexity Pro worth ₹17,000 for 12 months. The offer was applicable to 360 million customers on Airtel’s mobile, Wi-Fi, and DTH networks.

This created a lot of interest due to the fact that the cost factor that may act as a barrier to AI use had been eliminated. Users got the chance to try advanced features of AI-powered search and research, among other capabilities of Perplexity Pro, without paying the normal subscription cost. Also, India’s huge digitally connected population coupled with affordable internet makes it a good market for any AI company. Reuters later reported that one-third of Perplexity’s total global daily active users came from India.

How Did the Airtel Partnership Expand AI Access?

This venture involved integrating the AI system into an already existent customer ecosystem.

This way, it would not be necessary to persuade many individuals to adopt Perplexity independently; instead, Perplexity was integrated into the ecosystem of the already established telecom company. This is a valuable lesson about technological innovation where distribution plays as crucial a role as the product itself.

With the availability of an advanced technology through the channels that are being used by someone, the entry point is greatly simplified.

This approach helped Perplexity reach students, working people, business professionals, and even general consumers.

Why Is India Such an Important Market for Artificial Intelligence?

The country has a large digital populace, affordable internet, a young population of workers, a thriving tech industry, and growing demand for AI-fuelled efficiency.

Moreover, India is home to many languages, industries, professions, and user behaviour.

This offers AI companies the possibility of seeing how AI can be used in different settings.

As Reuters stated, AI companies are increasingly fighting for India’s users, due to the fact that India has many smartphones and languages, thus providing a good setting for AI development and implementation.

In this way, learners become interested in India’s AI ecosystem.

What Did Perplexity’s User Growth Reveal About AI Adoption in India?

The surge of Perplexity in India demonstrates that the AI uptake has gone beyond the early adopters and entered into mainstream digital practices. In Q2 2025, Perplexity’s downloads in India have skyrocketed 600% year over year to roughly 2.8 million while its monthly active users grew by 640%, making India Perplexity’s largest market by monthly active users.

From the standpoint of the Best Artificial Intelligence Course, this demonstrates the need to teach students not only theory but practical knowledge about artificial intelligence. Increasingly, users explore AI for research, education, productivity, discovery of information, professional purposes. Boston Institute of Analytics teaches the technologies that make such changes possible – generative AI, large language models, machine learning, AI search engines, RAG, and AI agents.

Such growth demonstrates that even accessibility can play a significant role in the process of AI adoption. The Perplexity collaboration with Airtel allowed the latter’s customers to experiment with advanced AI services via Pro service. For a learner, the main message of such growth would be that understanding and working with the AI can become a professional advantage.

What Can Students Learn from Perplexity’s Growth?

Students can acquire that AI literacy is becoming a central digital skill.

Knowing how to ask an AI system a request is useful, but it is only the beginning.

Students increasingly need to understand how to:

• Write effective prompts
• Verify AI-generated information
• Conduct AI-assisted research
• Analyse documents

A Best Artificial Intelligence Course should therefore move beyond basic demos and help learners understand how AI actually the lot and how it can be applied.

How Does Perplexity Change the Way People Search for Information?

In conventional search systems, a user has to formulate a query, go through multiple results, visit different sites, compare data, and find out what sources are worth checking out.

An AI-driven approach is a complete game-changer.

A Best Artificial Intelligence Course will explain how Perplexity reinvents conventional search in that it shifts from a list of links to conversational answers. In contrast to forcing users to check several web pages and make comparisons on their own, Perplexity finds relevant sources on the internet, compares information from these sources, and presents a synthesized answer with proper citations.

This makes researching more interactive as users can ask follow-up questions without losing track of the context of the conversation. The enhanced Pro Search enables conducting several searches at once, analysing information from various sources and providing more detailed answers to complicated inquiries.

All these features show why AI search is increasingly relevant to students. At Boston Institute of Analytics, learners have opportunities to study the concepts of artificial intelligence including large language models, generative AI, information retrieval, RAG and AI applications. A Best Artificial Intelligence Course can thus provide insights into the workings of both AI search engines and underlying technologies.

Why Is AI Search Important for Future AI Professionals?

One of the crucial lessons in AI search is that artificial intelligence can be an interface between man and information.

Instead of having to go through several hundred pages themselves, they can ask a question, refine it, ask for an explanation, and investigate the topic.

For those working in the field of AI, it opens up possibilities of developing systems that involve language model, search and retrieval, databases, and APIs.

A good course on Artificial Intelligence should teach these aspects practically.

What Does Perplexity’s Growth Mean for a Best Artificial Intelligence Course?

Growth in the AI ecosystem implies that AI education should shift towards practical training.

The fast-growing popularity of Perplexity in India demonstrates how rapidly the use of AI is penetrating our daily searches, research, studying, and work. Following the offer by Airtel to provide 12 months of Perplexity Pro for free to about 360 million of their users in 2025, there was a huge boom in the use of Perplexity in India. The package from Airtel included advanced AI models, deep research, file analysis, image generation, and many other things.

From the point of view of a Best Artificial Intelligence Course, the rapid growth implies that the practical application of artificial intelligence technologies needs to be taught rather than theoretical aspects only. It is crucial for learners to comprehend how generative AI, large language models, AI-powered search, retrieval-augmented generation, automation, and AI agents are used in practice. At Boston Institute of Analytics, learners can obtain such comprehensive knowledge of artificial intelligence.

Additionally, current statistics indicate that Perplexity continued its momentum post-promotional phase. The monthly net revenue for mobile users in India grew from approximately $34,000 in January 2025 to $156,000 in July 2026. Nonetheless, not all of the growth can be linked solely to Airtel’s promotion.

As far as students are concerned, one of the major lessons is that AI technology offers an advantage for people capable of understanding, implementing, and creating AI technology. Thus, it might be a good idea to take a Best Artificial Intelligence Course from the Boston Institute of Analytics.

For example, students can learn how an AI research application may combine several technologies:

User query → AI model → search/retrieval → relevant information → reasoning → generated response → source verification

This type of workflow introduces pupils to concepts such as retrieval-augmented peer group, vector databases, embedding’s, large language models, APIs, and AI agents.

Can Perplexity Help Students Develop Better AI Research Habits?

Yes, but only when done in an appropriate way.

Students may use AI search to come up with research ideas, highlight terms they do not comprehend, condense complex documents, and explore alternative viewpoints.

Nevertheless, responses produced by AI should not necessarily be regarded as truth.

Students must double-check the relevant information through dependable resources, particularly if they engage in academic, financial, legal, medical, or professional issues.

The best Artificial Intelligence Course should make this distinction explicit.

How Can Professionals Use AI Tools Like Perplexity at Work?

AI-powered examination can support many professional workflows.

• A marketing professional might use AI to research an industry and identify customer questions.
• A business analyst could use AI to explore a large collection of documents.
• A software developer could use AI to understand documentation or investigate technical concepts.
• A researcher could use AI-assisted search to identify relevant areas for deeper investigation.
• A manager could use AI to summarise reports and identify important themes.

The real value comes from assimilating AI into a workflow rather than using it as a standalone novelty.

Why Is AI Workflow Knowledge Important?

It helps to know each AI tool individually, but they evolve fast.

The software that is popular now might feature something else tomorrow. They release new models constantly, as well as change their pricing, capabilities, and integrations.

That is why students require portable skills.

These consist of prompt engineering, Python, API knowledge, data management, model knowledge, retrieval, automation, assessment, and building AI applications.

That is one of the reasons why the Best Artificial Intelligence Course should pay attention to basics as well.

What Can a Best Artificial Intelligence Course Teach About Generative AI?

Generative AI is one of the most crucial topics for AI students today.

It includes systems which are able to produce text, images, code, audio, and other content types.

The Best Artificial Intelligence Course will help students learn how systems produce new content, for example text, images, videos, audio and even software code. Generative AI systems use machine learning models to find patterns within large amounts of data and produce new output based on user instructions.

A good Best Artificial Intelligence Course should not only cover the basics of using AI tools but also explain the notions of large language models, prompts, embedding’s, transformers, retrieval-augmented generation, model evaluation and AI agents. The Boston Institute of Analytics can assist students in applying these notions in practice to see how generative AI is used for research, content production, automation, software engineering, data analysis and business workflow processes.

The skills in generative AI are crucial at the moment when companies switch from simple experiments with AI to its actual integration into their workflows.

Should Students Learn How AI Models Work?

Yes.

Users do not essentially need to become AI investigators, but empathetic the basic mechanics of AI helps them use these systems more effectively.

A Best Artificial Intelligence Course can introduce concepts such as:

• Machine learning
• Neural networks
• Natural language processing
• Large language models
• Transformers
• Embeddings
• Vector databases
• Retrieval-augmented generation
• AI agents
• Model evaluation

Considerate these foundations help students move past simply consuming AI products.  

FAQs: Perplexity’s Free AI Offer and the Best Artificial Intelligence Course

What Does a Best Artificial Intelligence Course Teach About Perplexity’s AI Growth in India?

A Best Artificial Intelligence Course will educate learners about the way that AI-powered search engines like Perplexity are revolutionizing search, research, productivity, and information discovery. Boston Institute of Analytics assists learners to get familiar with these trends along with other significant AI-related topics like generative AI, large language models, machine learning, and AI applications.

Why Is a Best Artificial Intelligence Course Important After Perplexity’s User Growth in India?

It is vital to take a Best Artificial Intelligence Course due to the fast adoption of the AI-powered platforms which proves that the AI skills are becoming increasingly relevant. The mission of Boston Institute of Analytics is teaching learners about AI to make them aware of emerging technologies and their potential use cases.

How Can a Best Artificial Intelligence Course Help Students Understand AI Search?

Taking a Best Artificial Intelligence Course will help learners understand the way AI-powered search integrates natural language processing, information retrieval, large language models, and source-based answers. Boston Institute of Analytics will assist learners to learn more about the mentioned concepts and changes caused by AI in the field of search and research.

What Should a Best Artificial Intelligence Course Teach About Generative AI?

The Best Artificial Intelligence Course needs to teach about generative AI basics and their applications such as large language models, prompt engineering, AI-enabled content creation, document analytics, and AI applications. The Boston Institute of Analytics can assist learners in developing knowledge on generative AI and its expanding importance in modern enterprises.

How Can a Best Artificial Intelligence Course Prepare Students for AI Careers?

The Best Artificial Intelligence Course will allow students to get ready for their AI career through skills such as Python, machine learning, generative AI, data management, large language models, retrieval-augmented generation, and AI application development. The Boston Institute of Analytics has a learning model that focuses on connecting AI knowledge with real-life applications.

Can a Best Artificial Intelligence Course Help Learners Understand AI Agents?

Yes, the Best Artificial Intelligence Course can introduce students to AI agents and the ability of these agents to carry out multi-step tasks, tool use, information retrieving, and automation. The Boston Institute of Analytics can teach students about agentic AI basics and knowledge to develop practical applications.

What Skills Should a Best Artificial Intelligence Course Include for Beginners?

The best artificial intelligence course for beginners will contain lessons on basic AI, Python, machine learning, generative AI, large language models, prompt engineering, RAG, AI agents, APIs, and projects. The Boston Institute of Analytics will be instrumental in assisting beginners to advance from basic knowledge to practical application of artificial intelligence.

How Does a Best Artificial Intelligence Course Explain the Impact of AI on Search?

A Best Artificial Intelligence Course reveals that AI is changing the way searches are conducted, moving from just keywords to research and answer-focused queries. Boston Institute of Analytics will assist learners in comprehending the technology behind this change including natural language processing, retrieval, generative AI, and large language models.

Final Thoughts

The free AI trial available through Airtel via Perplexity highlighted just how fast artificial intelligence can proliferate once the advanced technology becomes available to an already sizable user base.

The collaboration allowed Airtel users to try Perplexity Pro for a year without any additional costs, as the service was priced at ₹17,000 per year. More importantly, the approach ensured that Perplexity managed to gain unprecedented momentum in India. Its Indian downloads and monthly active users increased dramatically in 2025, while later reports indicated that the number of its users in India was more than a third of the total number of its worldwide users.

As an Indian student or professional, the underlying message is evident – artificial intelligence will become an integral part of daily digital routine.

It will not be enough to know how to operate only one kind of AI-based software in the future. It will be crucial to understand how to use AI together with programming, data, research, automation, business practices, and problem-solving.

This is why choosing a Best Artificial Intelligence Course should go beyond knowing the newest product on the market.