As has been reshaped by AI, search behaviour for information, goods, and services seems like quite a different affair anticipated in 2026. Five years from now, it will not be a straightforward act of typing keywords anymore; now, it will be a nest of interactions…
Every year, the IPL feels less like a cricket tournament and more like a full-blown marketing spectacle. Sure, people tune in for the matches, but they stay for everything happening around them. Brands now engage in public dialogue through their advertising which includes both their…
Real Advertising Is Learned by Doing, Not Studying Formal advertising education covers the fundamentals well. Most programs, including a Digital Marketing course, get the curriculum right – consumer behavior, creative development, media strategy, brand architecture. The knowledge base is genuinely solid. What it cannot replicate…
The month of February 2026 brought a new kind of news cycle which changed the entire marketing industry. The first week showed that AI has become essential to brands because they stopped testing it in laboratories and conducting small-scale experiments. From luxury houses to fintech…
Valentine’s Week is one of those rare times when people are already in an emotional mindset. They’re thinking about relationships, friendships, self-love, and yes, buying gifts. Naturally, brands step in. But the campaigns that really stand out aren’t the ones screaming discounts. They’re the ones…
The first weeks of February 2026 provide a clear view of brand marketing strategies which brands use to start their annual marketing activities. The period between two major holidays and end-of-year sales events gives brands an opportunity to make calculated strategic decisions. Companies now assess their market…
The SEO toolkit has changed at a rapid pace, with solutions ranging from free browser add-ons to enterprise software that claims to provide a comprehensive solution. At the center of all these solutions is a dilemma that you need to resolve: Should you pay top…
Patriotic marketing occurs when brands attempt to connect their identity with Indian national values and feelings and cultural heritage and national pride. The marketing strategy becomes most apparent in India during Republic Day which occurs on 26 January. Every year, brands release ads and social…
KitKat’s partnership with Formula 1 didn’t arrive quietly. The brand is now the Official Chocolate Bar Partner of Formula 1 under a multi-year global agreement that runs through the 2025–26 seasons and beyond. At first glance, it feels like another big brand attaching itself to…
The second half of January 2026 made it clear that marketing is no longer operating in isolation from core business decisions. Brand activity during this period reflected deeper shifts in how companies think about growth, relevance, and long-term value creation. Across industries, marketers faced growing…
End of content
End of content