Weekly Marketing Digest: Campaigns, Updates, and Industry Trends (19–25 Oct 2025)
New tools, platforms, and strategies continue to change the digital marketing space at a frightening rate, with something new coming it seems every week. From October 19 to October 25, 2025, a lot happened that will continue to shape how brands interact with their audiences. From social media and artificial intelligence, to search engine tool updates, marketers need to always try and keep on top of digital changes in order to be relevant and effective. And, for those that want to develop their own skills, a solid digital marketing training institute will provide the direction and insights to understand and implement digital marketing trends into active campaigns.
In this blog, we are reviewing the top five major items related to digital marketing that came to light during the last week. We’ll review the stories and what they mean for the digital marketing space in general. Let’s take a look at what is going on right now.
Biswa Bangla Set to Launch Short-Form Video Campaigns
The Biswa Bangla Marketing Corporation (BBMC) is taking a creative approach to highlight Bengal’s heritage products with young, tech-savvy audiences. BBMC is known for its strategy of promoting the state’s unique crafts, and it plans to launch 30-second video reels showcasing items ranging from dokra metal products to handwoven sari fabric to premium teas. These short videos will be posted in social media platforms like Instagram, Facebook, YouTube, and WhatsApp to capture attention as consumers quickly scroll through their daily episodic social feeds.
The marketing campaign is obviously aimed at the mobile-first (Gen Z, etc.) shopper who prefers quick, colorful posts to lengthy posts or articles. BBMC is tapping into a type of content that has shown real engagement and storytelling potential in the digital space through the use of short form.
Additionally, this initiative does more than just showcase products; it demonstrates how local governments can strategically share marketing techniques to promote heritage crab and build market awareness and appreciation for local craftsmanship. If this pilot works, BBMC’s may inspire commercial marketing approaches in other regions, because traditional products can find a new audience through engaging, digitally-based micro-stories.
Google Search Console Data Freeze Poses Challenges for Marketers
Digital marketers were surprised this week to discover that Google Search Console halted updating performance reports beginning on October 19, 2025. As of October 23, the freeze still affected all websites and user accounts, preventing marketers and SEO experts from having their usual access to critical information about their search traffic, keyword performance, and overall site health.
For anyone managing an SEO campaign, this freeze is not just an inconvenience. It’s hard to know what pages are performing well versus which pages are not optimized when there is no “fresh” data. And for campaigns that are based on real-time data, marketers cannot determine if their adjustments or new content is creating immediate change.
In order to stay on top of performance, many professionals have turned to alternatives. Some are relying on Google Analytics to track traffic patterns, while others are using third-party SEO tools to monitor rankings. A few teams have even begun manual tracking of key metrics to avoid complete blind spots.
Experts emphasize that this incident highlights the importance of having multiple monitoring systems in place. Within a fast-paced digital space, placing all marketing performance on a single tool creates risk of vulnerability for brands. Organizations run the risk of losing awareness and real-time reporting to allow educated decisions to happen and to keep marketing campaigns one track.
Source: https://ppc.land/google-search-console-performance-data-frozen-since-october-19/
Meghan Markle Utilizes Short Videos to Build Her Brand “As Ever”
During the refreshingly honest conversation she had at the Fortune Most Powerful Women Summit this year, Meghan Markle discussed her aspirations for her lifestyle brand, “As Ever.” She shared that she wants to utilize short social media videos to reach a larger audience and make her content more consumable.
Her concept involves creating two-minute videos in which recipes, lifestyle hacks, and other bits of content will be translated into snippets to hold attention and to make it easy to watch and share. Meghan also emphasized that exploring this type of format has been an educational process and that she views short-form clips as a way to engage audiences that are moving at lightning speed.
This move is also consistent with a wider trend of celebrities and brands using short-form content to engage followers more directly. Simply put, focusing on quick, easy, shareable videos can yield a wider reach, especially in the absence of large or costly productions.
For marketers, the lesson is simple: think about experimenting with the length and type of video content. Small, short, and focused videos can ultimately pack as much punch as lengthier videos, as long as they are engaging and provide value in a timely manner.
Source: https://www.thesun.co.uk/royals/36999849/meghan-powerful-women-summit-discuss-business/
Generative Engine Optimization (GEO) – The New Wave of SEO
SEO is changing once again, and this is being driven by AI chatbots. Generative Engine Optimization (GEO) is the new way for brands to ensure that their content is discoverable in AI search results. GEO differs from traditional SEO, which emphasized link building and keywords, in that it is concerned with how information is arranged to be read and presented by artificial intelligence and chatbots.
This change is being prompted by consumers increasingly using chat-based AI tools to get answers to questions as opposed to manually typing queries into traditional search engines. If the content is not written in a clear, simple, understandable way, the AI or chat system for finding answers will often overlook it. Clear headings, short paragraphs, and direct answers to common questions will help AI tools summarize and present things accurately.
For retailers or brands, being early to adopt GEO will make a difference when competing with others. When a brand has clearly written products, guides, or service information, and makes it easy for the AI to read or summarize, then the product, guides or services may get displayed directly in the answer that the chatbot reveals to the user, whether the user was aware that they were an AI or not, and will help drive potential traffic, all without relying on search position.
Brands can start small with the above suggested tactics: Simply rewriting important content for the purpose of simply addressing a specific question or topic. Bullet points are also great visuals for content. Don’t forget to add key, direct instructions for the AI to understand. Providing content and this approach to AI tools for an AI-first search ecosystem will help your brand continue to be discovered and relevant – as technology continues to change how we search for what we want.
Source: https://www.wired.com/story/goodbye-seo-hello-geo-brandlight-openai/
If you want to catch up on the top digital marketing news from last week, click here to read this blog: https://bostoninstituteofanalytics.org/blog/marketing-insights-weekly-how-ai-and-creativity-shaped-the-industry-oct-12-18-2025/
WPP Launches Open Pro to Give Brands More Control
WPP has launched a new platform, Open Pro, whose purpose is to enable brands to carry out much of their marketing operations internally. The software allows brands to plan, create, and publish campaigns without a full reliance on external agencies. Open Pro aims to improve the speed and flexibility of campaign execution, so brands can respond sooner to changes in the market or changes in consumer behavior.
The way WPP is launching Open Pro reflects a broader trend in marketing: brands are looking to take more control of their own campaigns with the help of AI tools, including automation and website tracking. Open Pro enables marketers to test new personalized messages, get a campaign up much faster than they could with an agency, and lessen their need for external team support for more mundane tasks.
Industry experts also suggest this could change the model of collaboration between agencies and brands. Brands that adopt AI-generated platforms for execution will need some level of strategic input and creative suggestions from agencies, but these internal teams will handle much of the ongoing execution personally. Other corporations will follow suit and look for similar tools that will allow internal efficiencies and autonomy to accelerate campaigns while maintaining quality.
Conclusion
Digital marketing is a rapidly-growing field – one that is not only changing every year, but sometimes at an even faster pace. New tools, shifts in audience behavior, and different types of content or media formats require marketers to be agile and willing to fail or experiment. Practitioners that understand how to leverage things like short form videos, AI platforms, and other trends to find the right audience will ultimately have a clearer advantage.
For practitioners or marketers looking to improve their practical skills and get a better understanding of the changes to the field, a digital marketing course in Mumbai will provide experiential efforts to address not only theory but also practical applications.
Moving forward, the emphasis will ultimately be on how to keep up with technology, how to try new experiments, and how to discuss creatively for audience engagement. Marketers who are informed but also can pivot and adopt informed digital best practices will have a better ability to succeed as time moves on and changes.
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