Blogs

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Every year, when Raksha Bandhan comes around, there’s a familiar feeling in the air, nostalgia mixed with excitement. Whether it’s scrolling through old photos or figuring out the perfect gift for a sibling who now lives in another city (or country), the festival hits differently…

Gen Z and the Rise of Retail Investing in India: What It Means for the Future of Finance

Gen Z and the Rise of Retail Investing in India: What It Means for the Future of Finance

India’s financial system is being rocked by a seismic shift—one not driven by institution money, but by young, digitally savvy people with mobile phone apps and a growing hunger for financial independence. To date, as of mid-2025, India’s demat accounts have crossed an eye-popping 15…

Digital Defense: How to Protect Your WhatsApp, Facebook, and Telegram Accounts

Digital Defense: How to Protect Your WhatsApp, Facebook, and Telegram Accounts

With the era of hyper-connectedness, messaging apps like WhatsApp, Facebook, and Telegram have become part of our way of communication, living, and interaction. With confidential messages being exchanged to publishing business updates, these apps have become part of our daily routines. But as with the…

Understanding Risk Tolerance Through Behavioral Finance: A CFA Perspective

Understanding Risk Tolerance Through Behavioral Finance: A CFA Perspective

Traditionally, finance has viewed risk tolerance as a mix of willingness and capacity to accept losses—usually measured through fixed questionnaires. This definition, familiar to many CFA candidates, often treats investor behavior as predictable and static. As Larry Cao noted on the CFA Institute blog, this…

From Fresher to ML Engineer: Machine Learning Course Online India That Actually Work

From Fresher to ML Engineer: Machine Learning Course Online India That Actually Work

A fresher going into tech from India has the benefit of learning that Want to become an Machine Learning Course Online India Engineer from scratch? Discover the best machine learning course online in India for freshers that actually deliver results. is one among those few…

How Indian OTT Platforms Are Powering Demand for 2D, 3D Animation & VFX Artists
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How Indian OTT Platforms Are Powering Demand for 2D, 3D Animation & VFX Artists

India’s entertainment scenario has seen a tremendous change in the past few years, and at the center of it all is the meteoric growth of OTT (Over-the-Top) platforms. Binge-frenzy thrillers to epic mythological series, streaming behemoths like Netflix, Amazon Prime Video, Jio Hotstar and ZEE5…

Which Programming Languages Are Needed for Cyber Security?

Which Programming Languages Are Needed for Cyber Security?

Cybersecurity is about more than just using the latest technology and clicking through applications. Cybersecurity professionals get to know what is really happening beneath the skin. Effective cybersecurity professionals understand how systems function at the fundamental level of understanding, which is where programming comes into…

Cyber Security Weekly Update: Major Hacks, AI-Driven Threats, and Global Policy Shifts (July 27 – August 2, 2025)

Cyber Security Weekly Update: Major Hacks, AI-Driven Threats, and Global Policy Shifts (July 27 – August 2, 2025)

Cybersecurity doesn’t take a break, and this week is exactly why. With attacks on high-profile companies, new zero-day vulnerabilities and new AI-based phishing toolkits, the threat landscape is changing quickly. Whether you’re a professional in the industry, a student, or just someone trying to stay…

AI, Ads, and Acceleration: Digital Marketing Highlights from July 27–August 2, 2025

AI, Ads, and Acceleration: Digital Marketing Highlights from July 27–August 2, 2025

The digital marketing climate has always moved at rapid speed, but in the past week, we have observed how AI, data privacy, and strategic innovation are codifying this fast-paced environment in unprecedented ways. Whether it’s retailers transitioning from merely being retailers into media companies or…

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