Influencer marketing isn’t small anymore, it’s massive. Brands are spending close to $11 billion this year just to get their products in front of people through creators. But here’s the shift that’s raising eyebrows: a lot of that money isn’t going to humans. It’s going…
Take five minutes to scroll your feed and you’ll see the same problem – brands are everywhere, but attention is nowhere. That’s why marketing has made a shift from simply delivering messages to creating experiences people want to be a part of. Immersive marketing uses…
Healthcare has been witnessing a digital transformation on a massive scale. Digital technologies ranging from electronic health records (EHRs) and AI-powered diagnostics building, probably telemedicine, are all prisms under which hospital and clinical-based care are delivered faster and more efficiently. Hence, one dangerous side effect…
Financial markets, once a bastion of age-old customs and human discretion, stand now on the threshold of fundamental transformations. Under these twin powers of big data and computational strength stands a new dawn. At its epicentre is a wonderful tool called Machine Learning or ML….
The world of artificial intelligence and data sciences continues to evolve rapidly, and keeping oneself updated has become paramount for the professions, maybe even for individuals just entering the field via a data science course. This week (18th to 22nd August 2025) indeed saw enters…
The last week has been filled with cybersecurity headlines from global tech companies seeing new breaches to AI-based fraud hitting businesses. Whether you’re an IT professional, an ethical hacker, or simply trying to stay safe online, all of these matters need to be understood. If…
The world of finance never ceases to happen, and the period between August 17–22, 2025, has been no different. Ranging from market rallies to new IPO plans, and ranging from policy changes in the government to investment changes around the world, each news item has…
Digital marketing is changing faster than ever, and mid-August 2025 showed just how fast. Every week, platforms are introducing new features, and new technologies are changing how brands connect with their audiences. Brands can no longer simply post content or ads; marketers must have more…
Phishing scams in the banking sector in India are on the rise and have become more frequent and very serious over a short period of time. It feels like every couple of weeks there’s news of another unsuspecting customer trusting a fraudulent website that looks…
As we currently live in a world deeply altered by algorithms, data, and automation, the traditional classroom is about to undergo a major transformation. Artificial Intelligence (AI), which was truly little more than science fiction not long ago, has now etched itself into industries covering…
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