Digital Marketing & Analytics

Your Weekly Insight: Digital Marketing & Branding Highlights (14–20 Sept 2025)

Your Weekly Insight: Digital Marketing & Branding Highlights (14–20 Sept 2025)

Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…

AI and the Art of Persuasion: When Marketing Meets Psychology

AI and the Art of Persuasion: When Marketing Meets Psychology

People don’t buy products. They react to personal stories, emotions, and experiences that are meaningful to them. Effective marketing has always been about asking the right questions and identifying what makes someone tick: fear, desire, impulsion, braving, nothing. It is understanding where people are coming…

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