Search engine optimization (SEO) has long been all about seeing things from Google’s perspective. But in 2025, Google began to think human. Say hello to AI Overviews, a significant change to the way that search results are created and served. Formerly titled the Search Generative…
Welcome to your mid-June recap of all the news that´s buzzing in the digital marketing space! From June 9, to June 13, 2025, we saw a number of important developments in digital marketing, from AI influenced ad developments, to agencies, publishers and brands boldly changing…
Generation Z is changing the relationships between brands and consumers. This is the first generation of kids born with smartphones right there along with social media, never ending amount of digital content. This generation does not just scroll, they curate, challenge and create! They will…
With the digital marketing landscape constantly evolving, keeping up to date is necessary, if not imperative. Every week there is either a new tool, algorithm change, or a platform update with the potential to affect how brands connect with their audiences. As marketers, content creators,…
The Indian Premier League (IPL) has redefined sports entertainment, merging cricket, commerce, and content into a single high-octane spectacle. Among the many rivalries in the league, the face-offs between Royal Challengers Bengaluru (RCB) and Punjab Kings (PBKS) consistently deliver both drama and engagement. But beyond…
Every piece of optimize content available on the internet was created with a common goal – to experience maximum ranking and user engagement. However, not every piece is able to achieve this objective. Out of 600 million blog posts, only the ones that are perfectly…
The digital marketing landscape doesn’t just change—it reinvent itself on a weekly basis. One algorithm change, one industry shake up, one surprise trend can change the way brands engage with their audiences. For marketers, strategists, and those of you who are just curious, keeping up…
Something fascinating is happening in fashion marketing right now. It’s not just about aesthetics anymore—it’s about experience. AI and Augmented Reality (AR) are stepping in quietly but powerfully, changing how people discover, try, and connect with fashion. This shift feels less like a trend and…
In 2025, the mode of online information discovery has changed greatly. Instead of searching any number of organic search pages at once, search users are flocking to AI tools. Users are asking questions, getting instant summaries, and skipping websites altogether. In 2025, the way we…
In today’s fast-paced digital world, users don’t just search for answers. Traditional SEO focused on ranking links. But in 2025, it’s all about Answer Engine Optimization (AEO) the art of becoming the answer itself. Whether through voice assistants, AI tools like ChatGPT, or Google’s Featured…
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