In today’s rapidly moving digital world, a week can change the way brands connect with their audiences. The updates could be changes to advertising platforms, new tools that impact how brands are visible, and more. Keeping pace with these changes isn’t just a good idea,…
Meme marketing lets brands borrow the internet’s inside jokes, those instantly recognisable images, captions, or video snippets, to join real‑time cultural conversations and spark authentic rapport with young audiences. Research shows meme posts generate about 10 × wider reach and 60 % higher organic engagement than polished…
Yes. You can begin a digital marketing course right after 12th, and the Boston Institute of Analytics’ Digital Marketing & Analytics program makes it even more accessible by combining hands‑on SEO, social media, ads, analytics, and AI tools—all in just six months with no prior…
We live in an extremely polarized world today and even advertising is starting to feel like a tightrope. Brands that once advocated for diversity, equity, and inclusion are now emerging back into what the ad industry is now calling “viewpoint neutrality,” moving away from luxury…
Digital marketing doesn’t stop and this week showed that. From courage from industry leader to changing consumer behaviors and AI led learning, this week provided new learning opportunities we can’t ignore. Whether you’re a brand strategist, content creator, or someone exploring a career in this…
Meta just dropped a major update that could change how we think about advertising. The company announced it’s rolling out an AI tool that can build entire ad campaigns on Facebook and Instagram—copy, visuals, targeting, everything—without human input by the end of next year. For…
Along with multiple things, a successful digital marketing demands a constant stream of high-quality written content. This includes blog posts, articles, product descriptions, social media captions, and more. However, creating a lot of content to meet marketing needs isn’t easy. According to an online source,…
The rules of digital marketing are being rewritten in real time. Just a few weeks ago, we witnessed seismic shifts—from AI-powered search results quietly siphoning away traffic, to niche communities wielding unexpected influence, and from intelligent automation handling routine marketing tasks to brands inviting everyday…
Search engine optimization (SEO) has long been all about seeing things from Google’s perspective. But in 2025, Google began to think human. Say hello to AI Overviews, a significant change to the way that search results are created and served. Formerly titled the Search Generative…
Welcome to your mid-June recap of all the news that´s buzzing in the digital marketing space! From June 9, to June 13, 2025, we saw a number of important developments in digital marketing, from AI influenced ad developments, to agencies, publishers and brands boldly changing…
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