The new iPhone 18 Pro Max from Apple comes at a time when artificial intelligence is becoming the latest frontier in consumer electronics technology. The important thing is not whether the smartphone comes with AI capabilities anymore; rather, it is whether the assistant inbuilt in…
AI has revolutionized digital advertising, and the confluence of large language models (LLMs), including ChatGPT Ads, with machine learning (ML) has led to newer frontiers of ad targeting. With the quest to become more accurate, contextual, and even privacy-sensitive in targeting ads to audiences, machine…
ChatGPT Ads has reached $1 billion in annualized revenue run-rate, indicating that conversational AI has emerged as a formidable media channel for brands. The story is compelling, but a more significant issue than the rapid growth of the platform is what advertisers are paying for…
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