Christmas has always sat a little differently in India. It’s festive, it’s warm, but it doesn’t come with the same commercial noise as Diwali or Eid. And that’s why it often brings out some of the most interesting brand work. When there’s no guaranteed spike…
In the course of time, the worldwide vaporizer industry has experienced an avalanche of restrictions, one after another. What was initially tighter advertising rules eventually escalated to complete crackdowns, ad bans across significant platforms, more rigorous content moderation on social networks, and in some areas…
Mumbai is going to stay one of the most digital markets in India and it will be hard to find skilled digital marketers by 2026. The gradual movement of businesses toward online channels would mean that already skills like performance marketing, AI-powered advertising, and marketing…
In a city like Mumbai, where every industry is growing at a fast pace, digital marketing has become one of the most in-demand skills for students, freshers, and working professionals looking for better career opportunities. Brands today rely heavily on online visibility, performance marketing, social…
The marketing sector is on the move with new and exciting things every day. Digital marketing platforms, social media, and easy-to-use tools for analyzing customer preferences are all the changes happening in the marketing sector constantly, week by week. For anyone trying to grasp the…
The field of Dentistry is equally competitive as every other trade; thus a robust internet presence is a must for practice expansion. It would be of no use even if you rendered superb dental service, as a lot of probable patients would still engage in…
If there’s one thing brands have learned in the last few years, it’s that Gen Z has absolutely no patience for traditional advertising. They don’t hate marketing, they just hate anything that feels like marketing. A flashy banner or a perfectly polished TV spot barely…
The past week in marketing has been a reminder that this industry never stands still. From bold creative swings to major shifts in technology and platform policies, brands and digital leaders are clearly preparing for a future shaped by AI, culture, and consumer expectations. What…
For a long time, creative strategy was based on instinct and imagination. Designers and marketers looked at what they feel or what looked good. But that is starting to change rapidly. Today, we think about success in terms of performance, about how a campaign ‘converts’…
Marketers have acknowledged a rapidly evolving fact over the past couple of years. Privacy now informs every digital decision and increasingly influences campaign design and execution. Audiences today are much more cautious about the places they share data and how it’s used. In a world…
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