digital advertising

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Every year, when Raksha Bandhan comes around, there’s a familiar feeling in the air, nostalgia mixed with excitement. Whether it’s scrolling through old photos or figuring out the perfect gift for a sibling who now lives in another city (or country), the festival hits differently…

Digital Buzz Weekly — Jul 20‑26, 2025 Marketing Highlights

Digital Buzz Weekly — Jul 20‑26, 2025 Marketing Highlights

This week in digital marketing has been defined by a fascinating mix of AI-powered innovation, fresh takes on commerce, and growing emphasis on trust, transparency, and integrated media strategies. As platforms evolve and new tools emerge, brands are not just adapting, they’re rethinking how they…

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