This week in digital marketing has been defined by a fascinating mix of AI-powered innovation, fresh takes on commerce, and growing emphasis on trust, transparency, and integrated media strategies. As platforms evolve and new tools emerge, brands are not just adapting, they’re rethinking how they…
Picture this: someone posts a photo of your product with a scathing caption. Maybe it’s a customer complaint, maybe it’s exaggerated—but it spreads. Within hours, you’re trending for all the wrong reasons. Comments pile on. News outlets pick it up. And suddenly, one post has…
In today’s hyper-connected world, business organizations and marketers rely heavily on digital marketing in addition to simply utilizing it. From small businesses to multi-national organizations, digital platforms are where brands create awareness, interact with customers, and generate revenue. With this explosive growth and demand, it’s…
Digital marketing is certainly not boring. By the time you catch up with one trend, usually something else hits. This is what makes it fun, but also what makes it hard. Over the past week, a series of important updates has once again shaken up…
In today’s rapidly moving digital world, a week can change the way brands connect with their audiences. The updates could be changes to advertising platforms, new tools that impact how brands are visible, and more. Keeping pace with these changes isn’t just a good idea,…
Meme marketing lets brands borrow the internet’s inside jokes, those instantly recognisable images, captions, or video snippets, to join real‑time cultural conversations and spark authentic rapport with young audiences. Research shows meme posts generate about 10 × wider reach and 60 % higher organic engagement than polished…
Yes. You can begin a digital marketing course right after 12th, and the Boston Institute of Analytics’ Digital Marketing & Analytics program makes it even more accessible by combining hands‑on SEO, social media, ads, analytics, and AI tools—all in just six months with no prior…
We live in an extremely polarized world today and even advertising is starting to feel like a tightrope. Brands that once advocated for diversity, equity, and inclusion are now emerging back into what the ad industry is now calling “viewpoint neutrality,” moving away from luxury…
Digital marketing doesn’t stop and this week showed that. From courage from industry leader to changing consumer behaviors and AI led learning, this week provided new learning opportunities we can’t ignore. Whether you’re a brand strategist, content creator, or someone exploring a career in this…
Meta just dropped a major update that could change how we think about advertising. The company announced it’s rolling out an AI tool that can build entire ad campaigns on Facebook and Instagram—copy, visuals, targeting, everything—without human input by the end of next year. For…
End of content
End of content