FOMO had its moment. For years, marketers leaned hard on fear, fear of missing the sale, the trip, the latest drop. People are burned out. JOMO, or the joy of missing out, is the quiet rebellion. It’s about feeling good saying no, shutting off, and…
The realm of digital marketing is advancing faster than ever before, with brands continuously evaluating new technologies, forming new partnerships, and trying new tactics to stay on top. Search engines are introducing features that give users more control over their results, while companies are launching…
You’re scrolling Instagram late at night and spot a pair of sneakers you actually like. Instead of hunting through a clunky website, you just shoot the brand a quick WhatsApp message. A real person replies within minutes, confirms your size, sends you a link, and…
When GST 2.0 was implemented on September 22, 2025, the coverage was dominated by the introduction of new slabs – 5, 18, and an extravagant 40% on luxury and sin goods. The initiative seems to be a move toward simplifying taxes and reducing compliance burdens….
Email remains central to how enterprise teams communicate. Whether coordinating legal responses, fielding customer support requests, or managing sensitive HR matters, email serves as a reliable tool for daily operations. But for enterprises using group mailboxes, encrypted communication has long been a source of frustration….
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Digital marketing in 2025 is changing faster than it ever has before. Platforms are continuously updating features, the way users engage changes almost daily, and marketers are absolutely required to follow trends. Knowing how people engage, what audiences recently liked, and how to use the…
When Nepal pulled the plug on 26 of the world’s biggest social media platforms overnight, including Facebook, Instagram, YouTube, X, and WhatsApp, the shock was immediate. Millions of users woke up to a digital blackout, not because of technical glitches, but because the government decided…
Digital marketing never slows down. Just when you think you’ve caught up, something new flips the script. This past week showed exactly that. AI is changing how people search, brands are leaning into creativity more than data, and campaigns are getting bolder in ways that…
Is the grind really worth it? That’s the question on the mind of every marketing professional staring at campaign reports late into the night. Titles like “Digital Marketing Manager” sound impressive, but the real concern is simple, what does it pay, especially in India right…
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