In the course of time, the worldwide vaporizer industry has experienced an avalanche of restrictions, one after another. What was initially tighter advertising rules eventually escalated to complete crackdowns, ad bans across significant platforms, more rigorous content moderation on social networks, and in some areas…
Marketing doesn’t always shift because of one big announcement or viral campaign. More often, it’s the small updates that happen over a few days that quietly show where the industry is moving. A single week can reveal changes in how brands think, how platforms behave,…
Mumbai is going to stay one of the most digital markets in India and it will be hard to find skilled digital marketers by 2026. The gradual movement of businesses toward online channels would mean that already skills like performance marketing, AI-powered advertising, and marketing…
The field of Dentistry is equally competitive as every other trade; thus a robust internet presence is a must for practice expansion. It would be of no use even if you rendered superb dental service, as a lot of probable patients would still engage in…
The past week in marketing has been a reminder that this industry never stands still. From bold creative swings to major shifts in technology and platform policies, brands and digital leaders are clearly preparing for a future shaped by AI, culture, and consumer expectations. What…
Marketers have acknowledged a rapidly evolving fact over the past couple of years. Privacy now informs every digital decision and increasingly influences campaign design and execution. Audiences today are much more cautious about the places they share data and how it’s used. In a world…
Most of the conversations that shape our decisions today don’t happen on public feeds, they happen in private chats. This hidden layer of sharing is what marketers call dark social. It includes every link passed around on WhatsApp, Telegram, Slack, email, or simple copy-paste messages…
There’s always been a bit of mystery in why people buy what they buy. Sometimes it’s logic, often it’s a gut feeling. That’s where neuro-marketing comes in, a field that digs into how our brains and emotions quietly shape the choices we make every day….
In just a few years, conversing with our devices has gone from a novelty to an imperative. Whether it’s asking Alexa what the weather will be like tomorrow or telling Siri to remind us to pay the bill, voice assistants have integrated seamlessly into the…
The week of 9–15 November 2025 was surprisingly eventful for the marketing and FMCG space in India. It felt like every day brought something new, an acquisition, a leadership exit, a fresh push in ad spending, or even a government call-out to digital agencies. Put…
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