In digital marketing, change isn’t just a quarterly milestone, it’s a weekly fact of life. New features launch, legacy tools are thrown away, and brands pivot approaches overnight. For marketers, this always-evolving landscape is both a challenge and an opportunity. It’s the thrill of the…
Have you ever opened Netflix and seen a movie recommendation that matched your taste perfectly? Or received a food delivery app notification right when you were thinking of ordering lunch? That’s not magic, it’s personalization. And it’s changing how brands connect with people. In today’s…
The SEO landscape is undergoing one of its biggest transformations yet. With the rise of Google’s AI Overviews a feature that uses large language models (LLMs) to summarize answers directly on the search results page marketers are asking: Is traditional SEO dead? In this blog,…
Picture this: someone posts a photo of your product with a scathing caption. Maybe it’s a customer complaint, maybe it’s exaggerated—but it spreads. Within hours, you’re trending for all the wrong reasons. Comments pile on. News outlets pick it up. And suddenly, one post has…
Digital marketing is certainly not boring. By the time you catch up with one trend, usually something else hits. This is what makes it fun, but also what makes it hard. Over the past week, a series of important updates has once again shaken up…
In today’s rapidly moving digital world, a week can change the way brands connect with their audiences. The updates could be changes to advertising platforms, new tools that impact how brands are visible, and more. Keeping pace with these changes isn’t just a good idea,…
Meme marketing lets brands borrow the internet’s inside jokes, those instantly recognisable images, captions, or video snippets, to join real‑time cultural conversations and spark authentic rapport with young audiences. Research shows meme posts generate about 10 × wider reach and 60 % higher organic engagement than polished…
Meta just dropped a major update that could change how we think about advertising. The company announced it’s rolling out an AI tool that can build entire ad campaigns on Facebook and Instagram—copy, visuals, targeting, everything—without human input by the end of next year. For…
The rules of digital marketing are being rewritten in real time. Just a few weeks ago, we witnessed seismic shifts—from AI-powered search results quietly siphoning away traffic, to niche communities wielding unexpected influence, and from intelligent automation handling routine marketing tasks to brands inviting everyday…
Welcome to your mid-June recap of all the news that´s buzzing in the digital marketing space! From June 9, to June 13, 2025, we saw a number of important developments in digital marketing, from AI influenced ad developments, to agencies, publishers and brands boldly changing…
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