In today’s rapidly moving digital world, a week can change the way brands connect with their audiences. The updates could be changes to advertising platforms, new tools that impact how brands are visible, and more. Keeping pace with these changes isn’t just a good idea,…
Meme marketing lets brands borrow the internet’s inside jokes, those instantly recognisable images, captions, or video snippets, to join real‑time cultural conversations and spark authentic rapport with young audiences. Research shows meme posts generate about 10 × wider reach and 60 % higher organic engagement than polished…
Meta just dropped a major update that could change how we think about advertising. The company announced it’s rolling out an AI tool that can build entire ad campaigns on Facebook and Instagram—copy, visuals, targeting, everything—without human input by the end of next year. For…
The rules of digital marketing are being rewritten in real time. Just a few weeks ago, we witnessed seismic shifts—from AI-powered search results quietly siphoning away traffic, to niche communities wielding unexpected influence, and from intelligent automation handling routine marketing tasks to brands inviting everyday…
Welcome to your mid-June recap of all the news that´s buzzing in the digital marketing space! From June 9, to June 13, 2025, we saw a number of important developments in digital marketing, from AI influenced ad developments, to agencies, publishers and brands boldly changing…
Generation Z is changing the relationships between brands and consumers. This is the first generation of kids born with smartphones right there along with social media, never ending amount of digital content. This generation does not just scroll, they curate, challenge and create! They will…
With the digital marketing landscape constantly evolving, keeping up to date is necessary, if not imperative. Every week there is either a new tool, algorithm change, or a platform update with the potential to affect how brands connect with their audiences. As marketers, content creators,…
The Indian Premier League (IPL) has redefined sports entertainment, merging cricket, commerce, and content into a single high-octane spectacle. Among the many rivalries in the league, the face-offs between Royal Challengers Bengaluru (RCB) and Punjab Kings (PBKS) consistently deliver both drama and engagement. But beyond…
Every piece of optimize content available on the internet was created with a common goal – to experience maximum ranking and user engagement. However, not every piece is able to achieve this objective. Out of 600 million blog posts, only the ones that are perfectly…
The digital marketing landscape doesn’t just change—it reinvent itself on a weekly basis. One algorithm change, one industry shake up, one surprise trend can change the way brands engage with their audiences. For marketers, strategists, and those of you who are just curious, keeping up…
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