In today’s creator economy, attention doesn’t come from who speaks the loudest, it comes from who makes people pause. Audiences scroll through endless podcasts, reels, and long-form conversations every day, trained to ignore anything that feels predictable or overproduced. What still stops them, however, is…
The first week of January usually indicates the directions that marketing will take for the rest of the year, and 4 to 10 January 2026 were no exceptions. New Year’s greetings come over to the brands, platforms, and consumers alike, and these early moves usually…
For years, prime-time television has been the go-to space for food brands looking to connect with families at scale. That comfort zone is now disappearing. The UK government’s decision to restrict junk-food advertising before 9 pm has begun to change how brands think about visibility,…
Customer engagement helps businesses build a successful, credible, and sustainable relationship with their customers. One key element is real-time communication. Real-time communication ensures that a customer finds the information or solution when they want, need, and more importantly, has access to both in their preferred…
Marketing has changed a lot over the last few years. People don’t just care about the brand, they care about the person behind it. Seeing a founder use a product naturally or just being themselves can make a bigger impression than any ad ever could….
Introduction: The way we market digitally has very much changed from what we thought of 10-20 years ago; consumer demand has changed, AI has matured, privacy laws are tougher, and on top of this, search engines now reward brands who deliver real human value along…
The week between the end of one year and the start of another is usually quiet on the surface, but in marketing, it’s often the most telling. Campaign noise drops, festive clutter fades, and brands stop shouting for attention. What’s left is intention. This is…
Digital marketing today feels faster, smarter, and more automated than ever before. AI tools now write ad copies, generate visuals, optimize bids, and even decide who sees what, all in real time. For the last few years, this performance-first approach has worked brilliantly. Clicks went up, costs…
Gurugram has quickly transformed into one of the busiest corporate and digital hubs in India, with new startups, agencies, and tech companies setting up shop each year. As marketing teams continue to expand, the need for skilled digital marketers has grown just as quickly. For…
Digital marketing has become one of the most essential skill sets for students, professionals, freelancers, and entrepreneurs in Ahmedabad. With more startups, agencies, and digital-first companies emerging across the city, the demand for structured and practical training continues to rise. However, despite the abundance of online programs,…
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