The speed of change in the marketing world has never been so rapid as it is now, with economic uncertainty, rapid development of AI, changing consumer expectations, and brands playing with new styles of storytelling. The week of 2–8 November 2025 provided an excellent case…
India has experienced a tremendous growth surge of digital transformation over the last several years. Business everywhere, from local startups working out of Trivandrum to national brands, are all vying to develop their digital presence to engage more customers. Indeed, a recent IAMAI report stated…
The digital marketing environment is changing at breakneck speed, where smart systems and human ingenuity overlap with audience expectations in brand-new, robust, consequential ways. Rather than relying on manual insight and experiments, our industry is dominated by data-driven precision and adaptive technology. However, in this…
In the current digital age, companies are inundated with more customer data than ever, including purchase history, browsing behavior, and social media interaction. The issue is not about gathering data, but rather understanding what the data means about customer behavior in the future, which is…
In an age where attention is the hardest currency, brands are under pressure to deliver more personalized, faster-moving creative than ever before. Traditional campaign timelines stretching weeks or months simply don’t align with real-time consumer behaviour, social media shifts or micro-moment opportunities. Enter generative AI…
The way in which people search for information is rapidly changing. Gone are the days of a Google search meaning you are almost guaranteed to click through to a website. Nowadays, people are much more likely to find what they are looking for, no matter…
New tools, platforms, and strategies continue to change the digital marketing space at a frightening rate, with something new coming it seems every week. From October 19 to October 25, 2025, a lot happened that will continue to shape how brands interact with their audiences….
You wake up in the morning and log into your marketing dashboard. To your amazement, your campaigns have already analyzed performance, tested new creatives, and optimized budgets while you slept. No one ever touched it. This may sound like a dream, but agentic marketing is…
The field of marketing in 2025 doesn’t look or feel like it did just a few short years ago. Every time you seem to turn around, there is another mention of artificial intelligence, writing copy, analyzing data, even directing some creative ideas. However, even as…
Picture the scenario of consulting a chatbot for top hiking destinations around you. A few minutes later, you’re scrolling through Instagram, and boom, hiking boot ads flood your feed. That’s not a coincidence anymore. Starting December 16, 2025, Meta plans to use conversations with its…
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