digital marketing

Guerrilla Marketing Unleashed: Creative Campaigns That Shock and Engage

Guerrilla marketing relies on creative concepts instead of large budgets. It is the unexpected moment of creativity that stops you while you’re scrolling or makes you smile on the way to get coffee. In 2025, brands are leaning into this unpredictability more than before by…

The Evolution of SEO: Reflections on International SEO Day – 27th September, 2025

September 27th is known worldwide as International SEO Day, in honour of the launch of the Google search engine in 1998. It is an opportunity to recognize the vast transformative potential of Search Engine Optimization (SEO) and how it has transitioned from a mere keyword…

How to Convert Paper Documents into Digital Files

Converting paper documents into digital documents is often a challenge, especially when you deal with a large number of records. Paper is fragile and can easily get damaged, misplaced, and take up unnecessary space. This makes document management difficult. However, converting paper-based documents into digital…

9 Lessons From Navratri Every Digital Marketer Should Know

Navratri is not exclusively a celebration spanning nine nights of music. Its fundamental premise is centered around revering nine forms of Goddess Durga, each of which embodies a quality that people need in life: strength, focus, courage, clarity, compassion. Each day carries its own significance…

Your Weekly Insight: Digital Marketing & Branding Highlights (14–20 Sept 2025)

Your Weekly Insight: Digital Marketing & Branding Highlights (14–20 Sept 2025)

Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…

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