If you’ve been thinking about starting a career in digital marketing, you’ve probably noticed there’s no shortage of courses out there. Some are cheap online crash courses, others are year-long programs, and then there’s everything in between. The problem is, not all of them are…
In digital marketing, change isn’t just a quarterly milestone, it’s a weekly fact of life. New features launch, legacy tools are thrown away, and brands pivot approaches overnight. For marketers, this always-evolving landscape is both a challenge and an opportunity. It’s the thrill of the…
Every year, when Raksha Bandhan comes around, there’s a familiar feeling in the air, nostalgia mixed with excitement. Whether it’s scrolling through old photos or figuring out the perfect gift for a sibling who now lives in another city (or country), the festival hits differently…
Have you ever opened Netflix and seen a movie recommendation that matched your taste perfectly? Or received a food delivery app notification right when you were thinking of ordering lunch? That’s not magic, it’s personalization. And it’s changing how brands connect with people. In today’s…
The way users are searching online is changing rapidly. Nowadays, many searchers find answers from Google’s search page with zero clicks; meaning the answer was provided directly from Google’s search engine page through a knowledge panel, a featured snippet, or a “People Also Ask.” It’s…
The SEO landscape is undergoing one of its biggest transformations yet. With the rise of Google’s AI Overviews a feature that uses large language models (LLMs) to summarize answers directly on the search results page marketers are asking: Is traditional SEO dead? In this blog,…
This week in digital marketing has been defined by a fascinating mix of AI-powered innovation, fresh takes on commerce, and growing emphasis on trust, transparency, and integrated media strategies. As platforms evolve and new tools emerge, brands are not just adapting, they’re rethinking how they…
Picture this: someone posts a photo of your product with a scathing caption. Maybe it’s a customer complaint, maybe it’s exaggerated—but it spreads. Within hours, you’re trending for all the wrong reasons. Comments pile on. News outlets pick it up. And suddenly, one post has…
In today’s hyper-connected world, business organizations and marketers rely heavily on digital marketing in addition to simply utilizing it. From small businesses to multi-national organizations, digital platforms are where brands create awareness, interact with customers, and generate revenue. With this explosive growth and demand, it’s…
In today’s rapidly moving digital world, a week can change the way brands connect with their audiences. The updates could be changes to advertising platforms, new tools that impact how brands are visible, and more. Keeping pace with these changes isn’t just a good idea,…
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