For years, CTR sat at the center of every digital marketer’s dashboard, a simple number that seemed to reveal whether a campaign was working or not. But the reality of how people interact with content today has changed so much that the click has lost…
Most of the conversations that shape our decisions today don’t happen on public feeds, they happen in private chats. This hidden layer of sharing is what marketers call dark social. It includes every link passed around on WhatsApp, Telegram, Slack, email, or simple copy-paste messages…
There’s always been a bit of mystery in why people buy what they buy. Sometimes it’s logic, often it’s a gut feeling. That’s where neuro-marketing comes in, a field that digs into how our brains and emotions quietly shape the choices we make every day….
The week of 9–15 November 2025 was surprisingly eventful for the marketing and FMCG space in India. It felt like every day brought something new, an acquisition, a leadership exit, a fresh push in ad spending, or even a government call-out to digital agencies. Put…
Each grown-up has an inner child, an intuitive and imaginative incarnation of yourself that found wonder in the simplest of things. It is that sense of inquisitiveness and realness that often gets buried under behaviors, to-do-lists, and bullets. However, when brands can connect with the…
The speed of change in the marketing world has never been so rapid as it is now, with economic uncertainty, rapid development of AI, changing consumer expectations, and brands playing with new styles of storytelling. The week of 2–8 November 2025 provided an excellent case…
India has experienced a tremendous growth surge of digital transformation over the last several years. Business everywhere, from local startups working out of Trivandrum to national brands, are all vying to develop their digital presence to engage more customers. Indeed, a recent IAMAI report stated…
The digital marketing environment is changing at breakneck speed, where smart systems and human ingenuity overlap with audience expectations in brand-new, robust, consequential ways. Rather than relying on manual insight and experiments, our industry is dominated by data-driven precision and adaptive technology. However, in this…
In the current digital age, companies are inundated with more customer data than ever, including purchase history, browsing behavior, and social media interaction. The issue is not about gathering data, but rather understanding what the data means about customer behavior in the future, which is…
The way in which people search for information is rapidly changing. Gone are the days of a Google search meaning you are almost guaranteed to click through to a website. Nowadays, people are much more likely to find what they are looking for, no matter…
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