The first weeks of February 2026 provide a clear view of brand marketing strategies which brands use to start their annual marketing activities. The period between two major holidays and end-of-year sales events gives brands an opportunity to make calculated strategic decisions. Companies now assess their market…
For years, prime-time television has been the go-to space for food brands looking to connect with families at scale. That comfort zone is now disappearing. The UK government’s decision to restrict junk-food advertising before 9 pm has begun to change how brands think about visibility,…
By 2026, digital marketing feels very different from what it was just a few years ago. Earlier, getting to the top of Google meant traffic would follow. Today, that connection is breaking. People search, get their answers instantly on the results page, and move on,…
Customer engagement helps businesses build a successful, credible, and sustainable relationship with their customers. One key element is real-time communication. Real-time communication ensures that a customer finds the information or solution when they want, need, and more importantly, has access to both in their preferred…
Marketing has changed a lot over the last few years. People don’t just care about the brand, they care about the person behind it. Seeing a founder use a product naturally or just being themselves can make a bigger impression than any ad ever could….
The week between the end of one year and the start of another is usually quiet on the surface, but in marketing, it’s often the most telling. Campaign noise drops, festive clutter fades, and brands stop shouting for attention. What’s left is intention. This is…
Digital marketing today feels faster, smarter, and more automated than ever before. AI tools now write ad copies, generate visuals, optimize bids, and even decide who sees what, all in real time. For the last few years, this performance-first approach has worked brilliantly. Clicks went up, costs…
A few years ago, quick commerce was mostly about the thrill of getting groceries or snacks at your door in under 20 minutes. But that phase is long gone. By 2025, Q-commerce quietly turned into something much bigger, a place where brands could actually shape…
Christmas has always sat a little differently in India. It’s festive, it’s warm, but it doesn’t come with the same commercial noise as Diwali or Eid. And that’s why it often brings out some of the most interesting brand work. When there’s no guaranteed spike…
Mumbai is going to stay one of the most digital markets in India and it will be hard to find skilled digital marketers by 2026. The gradual movement of businesses toward online channels would mean that already skills like performance marketing, AI-powered advertising, and marketing…
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