Marketers have acknowledged a rapidly evolving fact over the past couple of years. Privacy now informs every digital decision and increasingly influences campaign design and execution. Audiences today are much more cautious about the places they share data and how it’s used. In a world…
Marketing continues to evolve at a pace that feels faster every week, and the shifts we saw between 16–22 November 2025 show exactly how dynamic the landscape has become. From advances in causal AI to fresh approaches in sonic branding, immersive holiday storytelling, long-form brand…
Most of the conversations that shape our decisions today don’t happen on public feeds, they happen in private chats. This hidden layer of sharing is what marketers call dark social. It includes every link passed around on WhatsApp, Telegram, Slack, email, or simple copy-paste messages…
The week of 9–15 November 2025 was surprisingly eventful for the marketing and FMCG space in India. It felt like every day brought something new, an acquisition, a leadership exit, a fresh push in ad spending, or even a government call-out to digital agencies. Put…
The metaverse can be understood as an expansive, collective 3D digital universe where physical and virtual realities converge. It’s more than a tech trend, it’s the next evolution of how people connect, shop, and experience brands. According to a recent McKinsey report, investments in metaverse-related…
The speed of change in the marketing world has never been so rapid as it is now, with economic uncertainty, rapid development of AI, changing consumer expectations, and brands playing with new styles of storytelling. The week of 2–8 November 2025 provided an excellent case…
In an age where attention is the hardest currency, brands are under pressure to deliver more personalized, faster-moving creative than ever before. Traditional campaign timelines stretching weeks or months simply don’t align with real-time consumer behaviour, social media shifts or micro-moment opportunities. Enter generative AI…
The way in which people search for information is rapidly changing. Gone are the days of a Google search meaning you are almost guaranteed to click through to a website. Nowadays, people are much more likely to find what they are looking for, no matter…
You wake up in the morning and log into your marketing dashboard. To your amazement, your campaigns have already analyzed performance, tested new creatives, and optimized budgets while you slept. No one ever touched it. This may sound like a dream, but agentic marketing is…
The field of marketing in 2025 doesn’t look or feel like it did just a few short years ago. Every time you seem to turn around, there is another mention of artificial intelligence, writing copy, analyzing data, even directing some creative ideas. However, even as…
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