Navratri is not exclusively a celebration spanning nine nights of music. Its fundamental premise is centered around revering nine forms of Goddess Durga, each of which embodies a quality that people need in life: strength, focus, courage, clarity, compassion. Each day carries its own significance…
You’re scrolling Instagram late at night and spot a pair of sneakers you actually like. Instead of hunting through a clunky website, you just shoot the brand a quick WhatsApp message. A real person replies within minutes, confirms your size, sends you a link, and…
When GST 2.0 was implemented on September 22, 2025, the coverage was dominated by the introduction of new slabs – 5, 18, and an extravagant 40% on luxury and sin goods. The initiative seems to be a move toward simplifying taxes and reducing compliance burdens….
Email remains central to how enterprise teams communicate. Whether coordinating legal responses, fielding customer support requests, or managing sensitive HR matters, email serves as a reliable tool for daily operations. But for enterprises using group mailboxes, encrypted communication has long been a source of frustration….
Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Is the grind really worth it? That’s the question on the mind of every marketing professional staring at campaign reports late into the night. Titles like “Digital Marketing Manager” sound impressive, but the real concern is simple, what does it pay, especially in India right…
In India’s fast-growing digital market, attention is the hardest currency. Every scroll is a battlefield, and humor has quietly become one of the sharpest weapons brands can use to stand out. A well-timed meme, a cheeky push notification, or a billboard with a clever pun…
It’s been a big week for digital marketing. Agencies are reassessing their processes, brands are launching campaigns that actually feel compelling and bold, and platforms are leaning more heavily into creators to share their stories. These aren’t just shifts in the landscape; they are defining…
Digital marketing is changing faster than ever, and mid-August 2025 showed just how fast. Every week, platforms are introducing new features, and new technologies are changing how brands connect with their audiences. Brands can no longer simply post content or ads; marketers must have more…
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