Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Is the grind really worth it? That’s the question on the mind of every marketing professional staring at campaign reports late into the night. Titles like “Digital Marketing Manager” sound impressive, but the real concern is simple, what does it pay, especially in India right…
In India’s fast-growing digital market, attention is the hardest currency. Every scroll is a battlefield, and humor has quietly become one of the sharpest weapons brands can use to stand out. A well-timed meme, a cheeky push notification, or a billboard with a clever pun…
It’s been a big week for digital marketing. Agencies are reassessing their processes, brands are launching campaigns that actually feel compelling and bold, and platforms are leaning more heavily into creators to share their stories. These aren’t just shifts in the landscape; they are defining…
Digital marketing is changing faster than ever, and mid-August 2025 showed just how fast. Every week, platforms are introducing new features, and new technologies are changing how brands connect with their audiences. Brands can no longer simply post content or ads; marketers must have more…
You’ve probably noticed it too, getting your posts seen on social media is getting harder by the day. Facebook feeds feel cluttered, Instagram’s algorithm keeps changing, and even TikTok doesn’t guarantee that your content will go viral. Organic reach, the lifeblood of free social engagement,…
Marketing is going through its biggest change in decades. Artificial intelligence (AI) is reshaping the ways brands connect with their customers. It helps them in creating content and measuring success. For marketers, this shift brings both exciting opportunities and new challenges. Businesses now use AI…
August 2025 has not been quiet in the digital marketing space. The landscape is changing fast and to keep up now means more than chasing tools or trends. It means reading the market, knowing your audience and knowing when you need to change. It is…
Every year, when Raksha Bandhan comes around, there’s a familiar feeling in the air, nostalgia mixed with excitement. Whether it’s scrolling through old photos or figuring out the perfect gift for a sibling who now lives in another city (or country), the festival hits differently…
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