You’re scrolling Instagram late at night and spot a pair of sneakers you actually like. Instead of hunting through a clunky website, you just shoot the brand a quick WhatsApp message. A real person replies within minutes, confirms your size, sends you a link, and…
When GST 2.0 was implemented on September 22, 2025, the coverage was dominated by the introduction of new slabs – 5, 18, and an extravagant 40% on luxury and sin goods. The initiative seems to be a move toward simplifying taxes and reducing compliance burdens….
Email remains central to how enterprise teams communicate. Whether coordinating legal responses, fielding customer support requests, or managing sensitive HR matters, email serves as a reliable tool for daily operations. But for enterprises using group mailboxes, encrypted communication has long been a source of frustration….
Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Digital marketing in 2025 is changing faster than it ever has before. Platforms are continuously updating features, the way users engage changes almost daily, and marketers are absolutely required to follow trends. Knowing how people engage, what audiences recently liked, and how to use the…
People don’t buy products. They react to personal stories, emotions, and experiences that are meaningful to them. Effective marketing has always been about asking the right questions and identifying what makes someone tick: fear, desire, impulsion, braving, nothing. It is understanding where people are coming…
Digital marketing never slows down. Just when you think you’ve caught up, something new flips the script. This past week showed exactly that. AI is changing how people search, brands are leaning into creativity more than data, and campaigns are getting bolder in ways that…
In India’s fast-growing digital market, attention is the hardest currency. Every scroll is a battlefield, and humor has quietly become one of the sharpest weapons brands can use to stand out. A well-timed meme, a cheeky push notification, or a billboard with a clever pun…
It’s been a big week for digital marketing. Agencies are reassessing their processes, brands are launching campaigns that actually feel compelling and bold, and platforms are leaning more heavily into creators to share their stories. These aren’t just shifts in the landscape; they are defining…
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