Diwali is not just a festival of lights; it is also the time of year when shopping peaks. Gift shopping, home decor shopping, sweets, and the latest fashion are at the center of the Diwali season and this makes a tremendous opportunity for all businesses….
Digital marketing is moving at breakneck speed in 2025, and it can feel like you are trying to hit a moving target. AI is changing how brands interact with audiences, social media trends are changing weekly, and premium content and creative strategies are changing how…
Guerrilla marketing relies on creative concepts instead of large budgets. It is the unexpected moment of creativity that stops you while you’re scrolling or makes you smile on the way to get coffee. In 2025, brands are leaning into this unpredictability more than before by…
When you read a thought-provoking LinkedIn post from a CEO, a well-researched industry blog, or even a powerful speech delivered at a conference, do you ever wonder—did they really write it? More often than not, the answer is no. Behind those words stands an invisible…
FOMO had its moment. For years, marketers leaned hard on fear, fear of missing the sale, the trip, the latest drop. People are burned out. JOMO, or the joy of missing out, is the quiet rebellion. It’s about feeling good saying no, shutting off, and…
The realm of digital marketing is advancing faster than ever before, with brands continuously evaluating new technologies, forming new partnerships, and trying new tactics to stay on top. Search engines are introducing features that give users more control over their results, while companies are launching…
Navratri is not exclusively a celebration spanning nine nights of music. Its fundamental premise is centered around revering nine forms of Goddess Durga, each of which embodies a quality that people need in life: strength, focus, courage, clarity, compassion. Each day carries its own significance…
You’re scrolling Instagram late at night and spot a pair of sneakers you actually like. Instead of hunting through a clunky website, you just shoot the brand a quick WhatsApp message. A real person replies within minutes, confirms your size, sends you a link, and…
When GST 2.0 was implemented on September 22, 2025, the coverage was dominated by the introduction of new slabs – 5, 18, and an extravagant 40% on luxury and sin goods. The initiative seems to be a move toward simplifying taxes and reducing compliance burdens….
Email remains central to how enterprise teams communicate. Whether coordinating legal responses, fielding customer support requests, or managing sensitive HR matters, email serves as a reliable tool for daily operations. But for enterprises using group mailboxes, encrypted communication has long been a source of frustration….
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