Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Digital marketing in 2025 is changing faster than it ever has before. Platforms are continuously updating features, the way users engage changes almost daily, and marketers are absolutely required to follow trends. Knowing how people engage, what audiences recently liked, and how to use the…
People don’t buy products. They react to personal stories, emotions, and experiences that are meaningful to them. Effective marketing has always been about asking the right questions and identifying what makes someone tick: fear, desire, impulsion, braving, nothing. It is understanding where people are coming…
Digital marketing never slows down. Just when you think you’ve caught up, something new flips the script. This past week showed exactly that. AI is changing how people search, brands are leaning into creativity more than data, and campaigns are getting bolder in ways that…
In India’s fast-growing digital market, attention is the hardest currency. Every scroll is a battlefield, and humor has quietly become one of the sharpest weapons brands can use to stand out. A well-timed meme, a cheeky push notification, or a billboard with a clever pun…
It’s been a big week for digital marketing. Agencies are reassessing their processes, brands are launching campaigns that actually feel compelling and bold, and platforms are leaning more heavily into creators to share their stories. These aren’t just shifts in the landscape; they are defining…
The fashion industry is experiencing a digital revolution. What was once defined by seasonal collections and brick-and-mortar stores is now influenced heavily by technological innovation. From virtual design studios to personalized shopping experiences, the integration of digital tools is transforming how fashion is created, marketed,…
Influencer marketing isn’t small anymore, it’s massive. Brands are spending close to $11 billion this year just to get their products in front of people through creators. But here’s the shift that’s raising eyebrows: a lot of that money isn’t going to humans. It’s going…
Take five minutes to scroll your feed and you’ll see the same problem – brands are everywhere, but attention is nowhere. That’s why marketing has made a shift from simply delivering messages to creating experiences people want to be a part of. Immersive marketing uses…
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