When you read a thought-provoking LinkedIn post from a CEO, a well-researched industry blog, or even a powerful speech delivered at a conference, do you ever wonder—did they really write it? More often than not, the answer is no. Behind those words stands an invisible…
FOMO had its moment. For years, marketers leaned hard on fear, fear of missing the sale, the trip, the latest drop. People are burned out. JOMO, or the joy of missing out, is the quiet rebellion. It’s about feeling good saying no, shutting off, and…
The realm of digital marketing is advancing faster than ever before, with brands continuously evaluating new technologies, forming new partnerships, and trying new tactics to stay on top. Search engines are introducing features that give users more control over their results, while companies are launching…
Navratri is not exclusively a celebration spanning nine nights of music. Its fundamental premise is centered around revering nine forms of Goddess Durga, each of which embodies a quality that people need in life: strength, focus, courage, clarity, compassion. Each day carries its own significance…
You’re scrolling Instagram late at night and spot a pair of sneakers you actually like. Instead of hunting through a clunky website, you just shoot the brand a quick WhatsApp message. A real person replies within minutes, confirms your size, sends you a link, and…
When GST 2.0 was implemented on September 22, 2025, the coverage was dominated by the introduction of new slabs – 5, 18, and an extravagant 40% on luxury and sin goods. The initiative seems to be a move toward simplifying taxes and reducing compliance burdens….
Email remains central to how enterprise teams communicate. Whether coordinating legal responses, fielding customer support requests, or managing sensitive HR matters, email serves as a reliable tool for daily operations. But for enterprises using group mailboxes, encrypted communication has long been a source of frustration….
Marketing today feels like standing on shifting ground. One week it’s new privacy rules that change how we handle data, the next it’s AI reshaping creative work, and right alongside that you’ve got brands leaning into cultural moments to win attention. The shifts are constant,…
Remember when the Nike SNKRS app crashed because a pair of limited-edition Jordans went live? People weren’t just annoyed; they were furious they missed out. Same with Supreme drops, kids camping out on sidewalks for hours, sometimes days, just to grab a hoodie. That’s not…
Digital marketing in 2025 is changing faster than it ever has before. Platforms are continuously updating features, the way users engage changes almost daily, and marketers are absolutely required to follow trends. Knowing how people engage, what audiences recently liked, and how to use the…
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