In a significant move that promises to reshape the Direct-to-Consumer (D2C) landscape, Flipkart, one of India’s leading e-commerce giants, has unveiled its latest innovation: IRIS. This groundbreaking platform is designed to empower new-age brands with advanced analytics, market insights, and the tools they need to…
Zomato, the food delivery giant we all know and love, isn’t just about connecting hungry people with delicious meals. Zomato’s marketing strategy has brilliantly tapped into the power of social media to connect with a global audience, fostering a community of food lovers. They’ve mastered…
In today’s interconnected world, digital marketing serves as a cornerstone for businesses to reach and engage with their target audiences effectively. Its significance lies in its ability to leverage online platforms and channels to promote products and services, drive traffic, increase sales, and implement influencer…
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