Present moment marketing is exactly the place where brands respond to the current moment, regardless of whether it is a viral meme, a major news story, a sports event, or a philosophical argument that has drawn the attention of the public. Instead of having to…
A few years ago, quick commerce was mostly about the thrill of getting groceries or snacks at your door in under 20 minutes. But that phase is long gone. By 2025, Q-commerce quietly turned into something much bigger, a place where brands could actually shape…
The last week of December 2025 quietly revealed more about the future of marketing than most trend reports ever could. Instead of predictions and buzzwords, brands were forced to react in real time, to public backlash, regulatory pressure, shifting audience behaviour, and changing platform priorities….
Christmas has always sat a little differently in India. It’s festive, it’s warm, but it doesn’t come with the same commercial noise as Diwali or Eid. And that’s why it often brings out some of the most interesting brand work. When there’s no guaranteed spike…
In the course of time, the worldwide vaporizer industry has experienced an avalanche of restrictions, one after another. What was initially tighter advertising rules eventually escalated to complete crackdowns, ad bans across significant platforms, more rigorous content moderation on social networks, and in some areas…
Marketing doesn’t always shift because of one big announcement or viral campaign. More often, it’s the small updates that happen over a few days that quietly show where the industry is moving. A single week can reveal changes in how brands think, how platforms behave,…
In a city like Mumbai, where every industry is growing at a fast pace, digital marketing has become one of the most in-demand skills for students, freshers, and working professionals looking for better career opportunities. Brands today rely heavily on online visibility, performance marketing, social…
The marketing sector is on the move with new and exciting things every day. Digital marketing platforms, social media, and easy-to-use tools for analyzing customer preferences are all the changes happening in the marketing sector constantly, week by week. For anyone trying to grasp the…
The field of Dentistry is equally competitive as every other trade; thus a robust internet presence is a must for practice expansion. It would be of no use even if you rendered superb dental service, as a lot of probable patients would still engage in…
If there’s one thing brands have learned in the last few years, it’s that Gen Z has absolutely no patience for traditional advertising. They don’t hate marketing, they just hate anything that feels like marketing. A flashy banner or a perfectly polished TV spot barely…
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