digital marketing

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Emotional Marketing in the Festive Season: How Raksha Bandhan Drives Digital Buying Behavior

Every year, when Raksha Bandhan comes around, there’s a familiar feeling in the air, nostalgia mixed with excitement. Whether it’s scrolling through old photos or figuring out the perfect gift for a sibling who now lives in another city (or country), the festival hits differently…

AI, Ads, and Acceleration: Digital Marketing Highlights from July 27–August 2, 2025

AI, Ads, and Acceleration: Digital Marketing Highlights from July 27–August 2, 2025

The digital marketing climate has always moved at rapid speed, but in the past week, we have observed how AI, data privacy, and strategic innovation are codifying this fast-paced environment in unprecedented ways. Whether it’s retailers transitioning from merely being retailers into media companies or…

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