Top 5 PR Campaigns That Made Headlines in 2023
The world of public relations is full of creativity and innovation. In 2023, several PR campaigns stood out for their impact, engagement, and effectiveness. This blog highlights the top 5 PR campaigns that made headlines and the lessons they offer to aspiring PR professionals.
1. Dove’s #KeepTheGrey Campaign
When a prominent Canadian anchor was criticized for her grey hair, Dove launched the #KeepTheGrey campaign to promote diversity and inclusion in the workplace. The campaign gained widespread support and reinforced Dove’s commitment to empowering women.
2. Burger King’s Whopper Detour Campaign
Burger King offered customers a Whopper for one cent if they ordered it within 600 feet of a McDonald’s location. This cheeky campaign used geofencing technology and highlighted Burger King’s playful brand personality.
3. Netflix’s Stranger Things Pizza Collaboration
Netflix collaborated with a pizza brand to promote the latest season of Stranger Things. The campaign integrated retro aesthetics with modern engagement tactics, sparking excitement among fans and enhancing brand recall.
4. Patagonia’s Earth Day Pledge
Patagonia, a leader in sustainability, pledged all profits from its Earth Day sales to environmental causes. The campaign aligned with the brand’s values and inspired customer loyalty.
5. LEGO’s Build the Change Initiative
LEGO encouraged kids to imagine a better future by designing innovative solutions to global challenges. This initiative combined creativity, education, and sustainability, earning positive media coverage worldwide.
Dream of creating campaigns that make headlines? With the Advertising & Public Relations course at Boston Institute of Analytics, you’ll learn to design impactful PR campaigns that resonate globally. Start your journey today and lead the next big headline-worthy initiative!
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