By 2026, most D2C brands aren’t struggling to get attention. They’re struggling to make that attention pay. Customer acquisition costs continue to rise, paid platforms feel increasingly crowded, and every additional unit of ad spend delivers less incremental return than it did a few years…
The SEO toolkit has changed at a rapid pace, with solutions ranging from free browser add-ons to enterprise software that claims to provide a comprehensive solution. At the center of all these solutions is a dilemma that you need to resolve: Should you pay top…
Patriotic marketing occurs when brands attempt to connect their identity with Indian national values and feelings and cultural heritage and national pride. The marketing strategy becomes most apparent in India during Republic Day which occurs on 26 January. Every year, brands release ads and social…
KitKat’s partnership with Formula 1 didn’t arrive quietly. The brand is now the Official Chocolate Bar Partner of Formula 1 under a multi-year global agreement that runs through the 2025–26 seasons and beyond. At first glance, it feels like another big brand attaching itself to…
The second half of January 2026 made it clear that marketing is no longer operating in isolation from core business decisions. Brand activity during this period reflected deeper shifts in how companies think about growth, relevance, and long-term value creation. Across industries, marketers faced growing…
The search landscape is changing. The changes are rapid and significant, and most businesses are struggling to keep up with the pace and demands of this evolution. A website that ranked on the first page a few months ago is now touching ground, and the…
Fast food brands have found a new way to stay in people’s lives even when they’re not eating. Cups, bags, hoodies, and small collectibles are no longer just extras handed out at the counter. People actively look forward to them, collect them, and share them…
Marketing careers are changing faster than most people expected. What worked even three or four years ago no longer guarantees relevance today. AI tools, automation, and data-driven decision-making are quietly reshaping how marketing teams operate, what they value, and how they measure success. Many traditional…
The week of January 2026 in the second week clarified one thing: the marketing decisions of today are being influenced not only by advertisements, visuals, or social media posts but by factors far beyond them. Brands, platforms, and institutions were focused on bigger questions, how…
India’s quick commerce did not have a silent growth. It grew loudly, on the back of one powerful promise, speed. Getting groceries in 10 minutes wasn’t just a feature, it became a habit for city users and a benchmark for the industry. Blinkit built a…
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