If there’s one thing brands have learned in the last few years, it’s that Gen Z has absolutely no patience for traditional advertising. They don’t hate marketing, they just hate anything that feels like marketing. A flashy banner or a perfectly polished TV spot barely…
The past week in marketing has been a reminder that this industry never stands still. From bold creative swings to major shifts in technology and platform policies, brands and digital leaders are clearly preparing for a future shaped by AI, culture, and consumer expectations. What…
For a long time, creative strategy was based on instinct and imagination. Designers and marketers looked at what they feel or what looked good. But that is starting to change rapidly. Today, we think about success in terms of performance, about how a campaign ‘converts’…
Marketers have acknowledged a rapidly evolving fact over the past couple of years. Privacy now informs every digital decision and increasingly influences campaign design and execution. Audiences today are much more cautious about the places they share data and how it’s used. In a world…
Marketing continues to evolve at a pace that feels faster every week, and the shifts we saw between 16–22 November 2025 show exactly how dynamic the landscape has become. From advances in causal AI to fresh approaches in sonic branding, immersive holiday storytelling, long-form brand…
For years, CTR sat at the center of every digital marketer’s dashboard, a simple number that seemed to reveal whether a campaign was working or not. But the reality of how people interact with content today has changed so much that the click has lost…
Most of the conversations that shape our decisions today don’t happen on public feeds, they happen in private chats. This hidden layer of sharing is what marketers call dark social. It includes every link passed around on WhatsApp, Telegram, Slack, email, or simple copy-paste messages…
There’s always been a bit of mystery in why people buy what they buy. Sometimes it’s logic, often it’s a gut feeling. That’s where neuro-marketing comes in, a field that digs into how our brains and emotions quietly shape the choices we make every day….
In just a few years, conversing with our devices has gone from a novelty to an imperative. Whether it’s asking Alexa what the weather will be like tomorrow or telling Siri to remind us to pay the bill, voice assistants have integrated seamlessly into the…
The week of 9–15 November 2025 was surprisingly eventful for the marketing and FMCG space in India. It felt like every day brought something new, an acquisition, a leadership exit, a fresh push in ad spending, or even a government call-out to digital agencies. Put…
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